Interview Ecolean notices emerging need for smaller packs

first_imgInterview: Ecolean notices ’emerging need’ for smaller packsPosted By: Darren Woodon: July 11, 2017In: Environment, FoodBev TV, Industries, Packaging, VideosPrintEmailPackaging specialist Ecolean has highlighted the ’emerging need’ for smaller pack sizes from its customers with regions such as south east Asia and countries like Pakistan at the forefront of this innovation.  Frederik Linse of Ecolean spoke with FoodBev Media’s Darren Wood about the trend of smaller pack sizes, why markets are moving towards squeeze pouches and how much of a focus Ecolean has on sustainability.  Recorded, produced and hosted by: Darren WoodVisit our FoodBev.com YouTube channelShare with your network: Tags: Ecoleansustainabilitylast_img read more

CocaCola asks the public to help find sweetener innovations

first_imgCoca-Cola asks the public to help find sweetener innovationsPosted By: News Deskon: August 04, 2017In: Beverage, Flavours, Industries, Ingredients, Innovation, Soft drinksPrintEmailCoca-Cola is expanding its pursuit of sugar alternatives with the launch of two crowdsourcing challenges.As the company seeks to keep pace with changing consumer trends and refresh its drinks portfolio, it has unveiled two sweetener campaigns on the HeroX platform.It has called on researchers and scientists to find a naturally-sourced, low-calorie compound that creates the taste sensation of sugar when used in beverages and foods. One prize winner will be awarded $1 million in October 2018.Furthermore, the Sweet Story Challenge invites people around the world to submit written anecdotes and videos about their favourite methods of naturally sweetening foods or beverages in their cultures, communities or families. Up to five individual or team winners will compete for $100,000 in prize money, with winners announced in December.Coca-Cola innovation officer Robert Long said: “We’re always searching for newer, better ingredients, and we know that amazing ideas can come from anywhere.“These two challenges are very much rooted in our desire to make the drinks our consumers want to drink, and in our willingness to look beyond the walls of our company for breakthrough sugar alternatives that help us deliver the great taste people love but with less sugar and fewer calories.”The project is led by Coca-Cola’s External Technology Acquisition Team, which explores and invests in emerging ingredients, packaging materials and beverage production technologies.Earlier this year, Coca-Cola announced plans to reshape its growth strategy and operating model in line with changing consumer tastes and buying habits.James Quincey, who became CEO in May, said the company will focus on driving revenue by building consumer-centric brands, including more low-sugar options and drinks in emerging categories. This shift, Quincey said, demands a willingness to take risks and pursue new ways of working and innovating.“As we expand our portfolio, we are embracing a test and learn mentality,” he said during Coke’s second quarter earnings call in July.“We’re seeing what consumers want and making adjustments immediately. Because at the end of the day, speed and agility are critical in this rapidly changing consumer landscape.”Share with your network: Tags: Coca-Colasoft drinkssweetenerlast_img read more

Heineken begins construction of 100m Mozambique brewery

first_imgHeineken begins construction of $100m Mozambique breweryPosted By: News Deskon: December 04, 2017In: Alcohol, Beverage, IndustriesPrintEmailHeineken has started construction of a $100 million brewery in Mozambique as it aims to increase its product portfolio in the country.Located in the province of Maputo, the first bottle of beer is expected to come off the production line in the first half of 2019.Heineken started its activities in Mozambique last year with the creation of a sales and marketing office, importing beers such as Heineken, Amstel and Sagres into the country.The company said the facility represents a ‘major step’ in the country as it expects to create 200 jobs following the investment.Boudewijn Haarsma, Heineken International managing director of East and West Africa, said: “We are delighted to enter Mozambique, where we see promising long-term economic perspectives. The project is progressing well thanks to the support of the Mozambican government and its commitment to bring investments into the country.“Investing in a new market like Mozambique supports Heineken’s ambition to expand its footprint and be the number one or a strong number two in all markets in which it operates. With our extensive experience and existing business in Africa, we also aim to be a partner for growth today in Mozambique as we already are throughout the continent.“I am convinced our presence will contribute to the economic and social development that is already under way in Mozambique.”Aligned with the Heineken ambition of sourcing 60% of its agricultural raw materials in Africa by 2020, the company will explore the possibility of locally sourcing the raw materials it will need to produce its beers.One of the objectives of this project will be to improve crop yields as well as the capabilities and living standards of Mozambican farmers, contributing to the economic development of the country.Heineken Mozambique general manager Nuno Simes added: “With Heineken’s passion for quality, our new brewery will deliver high quality beers to Mozambique according to the international standards of the Heineken Company. We look forward to continue to provide enjoyment to Mozambican consumers with our brands.”Share with your network: Tags: HeinekenMozambiquelast_img read more

Bacardi launches limitededition Bombay Sapphire English Estate

first_imgBacardi launches limited-edition Bombay Sapphire English EstatePosted By: Jules Scullyon: March 29, 2019In: Alcohol, Beverage, Industries, Innovation, New productsPrintEmailBacardi will expand its Bombay Sapphire gin range in the UK with a limited-edition variant inspired by summertime in the English countryside.Called Bombay Sapphire English Estate, the new beverage is said to balance the citrus notes of London dry gin with three new botanicals: pennyroyal mint, rosehip and toasted hazelnut.Bacardi said the gin captures the essence of the hills and hedgerows that surround the Bombay Sapphire Laverstoke Mill Distillery in Hampshire.Ivano Tonutti, Bombay Sapphire master of botanicals said: “I am lucky enough to travel the world to source only the finest botanicals to infuse into our heritage gins. However, some of the best ingredients are found right on our doorstep, gathered from the great English countryside. “These new botanical additions within Bombay Sapphire English Estate have been carefully chosen to complement the existing formula of Bombay Sapphire, resulting in a unique flavour profile, so gin lovers can enjoy a taste of English summertime.”Bombay Sapphire English Estate will be available in the UK as of April with a recommended retail price of £23.Bombay Sapphire senior brand ambassador Sam Carter added: “Bombay Sapphire English Estate is a gin with plenty of complexity, but like all our unrivalled products, it is rooted in being of the highest quality.“A slightly more prominent botanical taste provides an elevation in citrus flavour and is the ideal canvas for many creative cocktail recipes.“Whether mixed in a spritz, combined with bolder flavours or kept simple in a G&T, it’s the must-have accompaniment to a summer’s day – whether the weather is playing ball or not.” Bacardi said the launch marks the first of a number of new limited-edition Bombay Sapphire gins to be released in the coming years.The new gin will be available in the UK as of April with a recommended retail price of £23.Earlier this week, Bacardi launched Martini Fiero, a 14.9% ABV vermouth made with a blend of white wines, Spanish oranges and botanicals artemisia absinthium and artemisia pontica.Share with your network: Tags: BacardiBombay SapphireginUKlast_img read more

Koko famed gorilla that learned sign language dies aged 46

first_imgShare on Pinterest Read more Koko, famed gorilla that learned sign language, dies aged 46 0:51 Share on Messenger Play Video Animals Reuse this content Animals Since you’re here… Koko the gorilla uses sign language while playing with kittens – video Share via Email … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. This article is more than 1 year old Shares2,6992699 Kitten-loving Koko the gorilla dies in California – video @olliemilman Share on Twitter Support The Guardian Koko, the gorilla that learned sign language and formed several celebrity friendships while in captivity in the US, has died aged 46.The female western lowland gorilla, who gained fame for her mastery of “gorilla sign language”, died peacefully in her sleep at the Gorilla Foundation’s preserve in California, the foundation said. Share on Facebook Koko the rhyming gorilla and the woman trying to get her pregnant Facebook The subject of numerous documentaries, Koko also appeared on the cover of National Geographic, in a picture that the primate took of herself in a mirror. Koko adopted a kitten called All Ball and when the feline was hit and killed by a car in 1984, Patterson was filmed asking Koko what had happened. Koko signed in response: “Cat, cry, have-sorry, Koko-love.”Further anguish was to come for Koko following the death in 2014 of the actor and comedian Robin Williams. Koko and Williams had struck up a firm friendship in 2001, with the two filmed laughing and cuddling together. The Gorilla Foundation said that Patterson told them Koko was “quiet and very thoughtful” when told of Williams’s passing.Koko also met Flea, the bassist in the Red Hot Chili Peppers, and the actor Betty White. The gorilla also surprised scientists in 2012 by demonstrating an ability to play the recorder. A treat for one birthday was a box of kittens to play with.“Her impact has been profound and what she has taught us about the emotional capacity of gorillas and their cognitive abilities will continue to shape the world,” the Gorilla Foundation said. Oliver Milman This article is more than 1 year old Share on WhatsApp Last modified on Fri 22 Jun 2018 11.22 EDT Twitter news Share on LinkedIn Originally named Hanabi-ko – Japanese for “fireworks child” – after being born at San Francisco Zoo in 1971, Koko learned a rudimentary sign language through a researcher, Dr Francine Patterson. Koko reportedly understood about 2,000 words of verbal English. Pinterest Play VideoPlayCurrent Time 0:00/Duration Time 0:00Loaded: 0%Progress: 0%FullscreenMuteThis is a modal window. California Share via Email Share on Twitter Topics Share on Facebook The gorilla, who formed friendships with celebrities such as Robin Williams, died peacefully in her sleep in California Thu 21 Jun 2018 16.55 EDTlast_img read more

5 iOS and Android Apps for ADHD

first_imgThere are many misconceptions present throughout current society regarding childhood disorders. Attention deficit hyperactivity disorder, or ADHD, is the most frequently diagnosed psychiatric condition among children; it is predominantly diagnosed between ages six and twelve, affecting more than 1 in 10 children in the United States. Diagnosing individuals with the disorder is complex despite the prevalence of it. There have been many studies conducted on ADHD, but the exact causes are still unknown, though it is noted to be highly heritable (van der Oord & Bogels, 2011). There is no known cure, though symptoms may slightly improve over time for some individuals. There are treatments such as medication and behavioral therapy to help aid the symptoms of ADHD, but inevitably the symptoms can substantially impact affected children in academic, social, and emotional areas of development. ADHD affects millions of children today and has done so for centuries. It is necessary for educators, clinicians, and parents surrounding each affected child’s life to have a thorough understanding of the disorder and its impact on his or her development.OverviewAttention deficit disorder (ADD) and ADHD are relatively new terms for a disorder that have been studied for well over a century. In the early 1900s, many clinicians believed symptoms of ADHD to be the direct results of brain damage. In the 1960s, investigators focused on the hyperactivity and reduced impulse control, designating the behavior as “‘hyperkinetic impulse disorder,’ caused by overstimulation resulting from inappropriate filtering of incoming messages.” It was not until the 1980s that the disorder was named ADD, combined with and without hyperactivity (Baird, Stevenson & Williams, 2000).Children with ADHD demonstrate a plethora of symptoms that can impact their daily lives. They tend to be impulsive, physically active, easily bored, and prone to shift activities frequently. The diagnostic tool for recognizing the disorder in children requires that behaviors such as inattention, poor impulse control, and hyperactivity appear habitually before they can be considered symptoms of ADHD. The symptoms of inattention involve (but are not limited to) disorganization, forgetfulness, distractibility, and poor task completion. Only 7 to 23 percent of normal boys and only 4 to 19 percent of normal girls exhibit any of these symptoms regularly. A fact that is universally unacknowledged is that an individual must identify with at least six of these symptoms to be diagnosed with the disorder.   A pattern must also exist, generally beginning in childhood (before age 12), and it must show up in more than one context that has led to impairment in a significant aspect of an individual’s life (Baird, Stevenson & Williams, 2000).AcademicsADHD can greatly impact a child’s academic functioning, as well as his or her emotional and social development. Regarding children’s academics, a relationship between ADHD and learning disabilities has been proposed and investigated but is yet to be well defined. It has not yet been determined whether school failure in children with ADHD is related to attention or hyperactivity, cognitive deficits (learning disabilities), or a simultaneous existence. However, it should be noted that a considerable amount of children with learning disabilities do not demonstrate attention deficits or hyperactivity in response to academic frustration. Another important fact is that several children with ADHD do not have learning disabilities. One of many hypotheses suggests, “learning disabilities and ADHD are separate entities that may co-occur. It has not yet been established whether this co-occurrence is the result of differences in underlying neurological functioning or underlying cognitive deficits per se or, more likely, differences in underlying neurological functioning that result in common cognitive deficits” (Riccio, Gonzalez & Hynd, 1994).Emotional and Social DevelopmentRegarding emotional and social development among children with ADHD, in a community sample provided in an article, it was concluded that “it is six times more likely that children with a history of ADHD will have more emotional and behavioral problems and more conflicts with classmates than children without ADHD. Furthermore, they are nine times more likely to experience difficulties in their daily lives (e.g. family life, friendships, learning, spare time” (Miranda, Soriano, Fernandez & Melia, 2008). Additionally, authority figures in a diagnosed child’s life such as educators, clinicians, and parents, play a vital role helping structure the child’s life.TreatmentsStudents with ADHD have difficulties with maintaining attention over long periods of time. They also have difficulty holding onto their goals and plans for their future. ADHD is noted to be greatly inherited, so it is likely that parents who have children with the disorder also have the disorder. There are two treatments for this disorder that are evidence-based: medication, which is mostly stimulants, and behavioral treatments. Both of these supported treatments have their limitations. For instance, the downside to the medication is that it works only short-term; it is often taken daily and its helpful effects can wear off mid-day. Also, children who use this medicine often exhibit side effects from the stimulant medications (e.g. nausea, moodiness, loss of appetite, etc.)The behavioral treatment that is most commonly used in treating ADHD is behavioral-parent training. In families with children with this disorder, the relationship between the parents and the child is severely disturbed. The parents of children with this disorder “can become less patient, pay more attention to disruptive behavior, and act more impulsively. This is called, ‘parental overreactivity,’ which is predictive of externalizing behavior of the child.” Since this disorder is inherited, the parents show similar signs of ADHD. Finally, these “parents respond in an automatic way to their children’s disruptive behavior based on their own upbringing experiences, and from their judgment of their child’s misbehavior.” Stress for the parent is elevated when his or her child has ADHD. Furthermore, the parent may become “more rejecting, controlling, and reactive to their child. The summary of these findings mentioned is that, “children’s ADHD behavior, parents’ ADHD behavior, and parents’ own upbringing, judgments and parenting stress all contribute to parenting problems, which in turn influence the ADHD behavior of the child. Therefore, a treatment focusing on both the child and the parent is likely to be beneficial. Furthermore, generalized ability of cognitive behavioral treatments focusing on the child is noticeably low in treatments for ADHD, but also including parents in the treatment, this may be enhanced” (van der Oord, Bogels & Peijnenburg, 2011). Apps to help individuals with ADHD1. DueiPhone—$4.99A majority of us struggle balancing dozens of tasks every day.  Some of us may get in the groove knocking tasks out one by one, but others tend to get sidetracked and fail to remember important tasks; the latter holds especially true for individuals with ADHD.  The app, Due, is available for iOS devices and helps keep users alert and on track.  The simple app allows you to set reminders in a matter of seconds, and offers alerts for one-time tasks and regular notifications for repeated tasks.  It features 12 distinct alert noises so you know exactly what task is needed to be done immediately without having to look at your device.2. EpicWiniPhone—$2.99Are you getting burned out by performing daily routines?  There is always so much to do and the redundancy is becoming monotonous!  There are projects and presentations for work, and chores around the house needing done…  How can these everyday tasks become less tedious?  EpicWin is an app that transforms boring chores into an exciting game!  Here’s how it works:Enter your to-do list into the simple interface and choose your avatar.Upon completion of each task, you’ll “destroy” a chore in animated battles and be awarded points.Points increase your character’s stats and help you level up.Projects and housework will never be the same again!3. Task HammerAndroid—FreeThis app is comparable to EpicWin offering the task list function with exciting game features!  Task Hammer lets you complete your daily tasks or quests and rewards you.  You have the options of being a barbarian, a rouge or a sorceress, and you can level up by marking chores off your list!4. HomeRoutinesiPhone—$4.99House chores tend to be extremely mundane for most individuals.  For individuals with ADHD, the dullness makes it even harder to focus and complete chores.  It may also be a struggle to stay focused in particular areas.  As a result, several individuals start a task in one room (i.e. bedroom) and end up starting another in a completely different room, ultimately resulting in a whole list of undone tasks and a feeling of being wholly overwhelmed.  HomeRoutines makes these tasks more “fun” by organizing them into room-by-room sections, so you never feel overwhelmed!  For each job you complete, you are awarded a gold star–who doesn’t love getting gold stars!?5. iReward ChartiPhone—FreeAndroid—$3.99Convincing most children to complete tasks such as homework, making the bed, doing the dishes, etc., can be quite the challenge.  iReward Chart turns these boring chores into a motivating game.  Rewarding children for good behavior and actions is a great motivator.  The app works as follows:Enter child’s nameSelect a few tasksReward accomplishments with a single tap in the weekly chartAfter stars have been earned, each child can pick from suggested rewards, or adults can setup custom rewards (i.e. “$2 pocket money” or “1 hour of TV.”Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedADHD Skills BoosterFebruary 2, 2016In “Apps”Alex Learns to Sort!October 15, 2015In “Apps”6 Android Apps for Special NeedsJuly 1, 2015In “Apps”last_img read more

Monday Tech Tip Switch Adapted Water Gun

first_imgJustin Amber, Equipment Loan Specialist at Easterseals Crossroads shows us a switch adapted water gun by Adaptive Tech Solutions.Check it out here:Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedMonday Tech Tip: Adapted Driving Expo-Part 4-high tech vanAugust 8, 2016In “Tech Tips”Monday Tech Tip-Adapted Driving Expo-Part 5- Adapted TruckSeptember 5, 2016In “Tech Tips”Monday Tech Tip: Adapted Driving Expo-Part 6:Adapted SedanOctober 3, 2016In “Tech Tips”last_img read more

ATU396 – My Emotional Compass with Dr Dawn Neumann PhD

first_imgPodcast: Play in new window | DownloadYour weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Show Notes:Dr. Dawn Neumann PhDMy Emotional CompassAvailable on Apple App Store and the Google Play StoreDR. DAWN NEUMANN: Hi, this is Dawn Neumann, and I’m an associate professor at IU School of Medicine in the Physical Medicine and Rehabilitation Department, and the Research Director at the Rehabilitation Hospital of Indiana, and this is your Assistive Technology Update.JOSH ANDERSON: Hello and welcome to your Assistive Technology Update, a weekly dose of information that keeps you up-to-date on the latest developments in the field of technology designed to assist individuals with disabilities and special needs. I’m your host, Josh Anderson, with the INDATA Project at Easter Seals Crossroads in beautiful Indianapolis, Indiana. Welcome to episode 396 of Assistive Technology Update. It’s scheduled to be released on December 28, 2018.We hope that everybody had a wonderful Christmas and is looking forward to New Year’s. We are very excited about our show today where we have dr. Dawn Neumann, PhD, to talk about the apps she’s helped develop for her friend Steve Sutter over at CreateAbility, called My Emotional Compass. We also have Amy Barry on for an App Worth Mentioning about Microsoft soundscape, which we’ve had on the show before. We will get their take on it. Without further ado, take it away, Amy.AMY BARRY: This is Amy Barry with BridgingApps, and this is an app worth mentioning. This week’s featured app is called Microsoft soundscape. Croissant soundscape is a wayfinding app for the iOS platform intended to be used by people who are blind or low vision. Unlike commonly used mainstream GPS apps, soundscape does not provide directions to locations, but provides a user information about the world around them using a combination of spoken feedback, and positional 3-D audio. People with visual impairments can use the app to learn about landmarks around them that they may have been unaware of. Combined the app with another that provide directions to a location for extra feedback while on the route, or use the app speaking feature to find a specific location or landmark. Soundscape’s main method of providing information to the user is the callouts as a user passes landmarks. Other information provided automatically includes the direction the user is facing as well as information on upcoming intersections. When soundscape calls out information, the information will come from the position of the landmark it is announcing. For example, if you pass a point of interest on your left, soundscape will speak from your left your phone. Microsoft soundscape is available for free at the iTunes Store and is compatible with iOS devices. For more information about this app and others like it, visit BridgingApps.org.JOSH ANDERSON: Folks, we can all use a little emotional regulation sometimes. Maybe even more so right after dealing with a family over the Christmas holiday. It’s not always easy to control our feelings and deal with situations, especially ones that aren’t expected as they arise. The problem gets compounded would may be a disability, mental illness, dramatic brain injury, or something like that is added to the mix. On today’s show, we are excited to have, Dr. Dawn Neumann, PhD, on to talk about the My Emotional Compass app. Dawn, welcome to the show.DR. DAWN NEUMANN: Thank you so much for having meJOSH ANDERSON: We are very excited to talk to you today. Can you start by telling our listener a little bit about yourself and your professional background?DR. DAWN NEUMANN: Sure. I have a Masters in something called cognitive psychology and a PhD in rehabilitation science. I assume many of you out there might be wondering what rehabilitation science is. It’s actually quite simple. It’s just ultimately a scientist who does research that determines what kinds of therapeutic strategies actually work or don’t work when it comes to treating physical, cognitive, and emotional problems in people who often have some kind of neurological injury or disorder. Specifically, in terms of the research that I do, most of what I focus on, like you had mentioned, is emotional deficits and problems after brain injuries. I like to try to understand what is actually causing the problem, because emotions can be quite complex, and people with brain injuries can also be quite complex, and original person is different. So it’s really trying to understand why these emotional problems are rising, and then from the information kind of figuring out what are the best strategies for trying to treat them.JOSH ANDERSON: Very nice. How did you first come up with the idea for the My Emotional Compass app?DR. DAWN NEUMANN: It has sort of a long history.JOSH ANDERSON: That’s fine, we had plenty of time.DR. DAWN NEUMANN: From the research I’ve been doing – like I said, I’m focusing on these emotional problems after brain injury – one of the important things we learned was almost and Ah-ha! moment, is that we learn the people with brain injury often have a hard time recognizing when they are having an emotional response. They might not know, so they can be just there, and something may happen, and it can cause them to be very angry. But they may not recognize that they are feeling angry or that they are even having a response at all. In other situations, maybe the person knows that they are having an emotional response, but they really may have difficulty in knowing exactly what they are feeling, so they might not feeling that they are sad or afraid. This lack of information, not knowing when you’re having an emotional response, or not knowing what in fact you are actually feeling, this can be quite problematic.When I think about it, I always find it in the aspect of if you’re going to control something, you need to know what you are controlling. If you don’t know that you’re having an emotional response or what you’re feeling, you really don’t have much of a chance in controlling that and regulating that. That can be a problem. It’s really important for us to be up to have this information, this insight about our feelings so that we can be kind of in the control seat and regulate our emotions rather than them controlling us.JOSH ANDERSON: So how does the app work?DR. DAWN NEUMANN: The app is designed in such a way that follows the small the has been treated – and I’m not the first person to come up with this model. Ultimately, when you think about emotions, there are a couple of dimensions when you have emotions. We have pleasant or unpleasant emotions. When we have an emotional response, it also triggers something called emotional arousal, that kind of level of energy that we have that accompanies that emotion. On one plane, if you will, we have that pleasant or unpleasant emotion. On the other plan, on the Y axis got you can have your emotional arousal, whether it is you are highly emotionally aroused or you have low emotional arousal.This app was created using that model. The idea is that if you can start with those two endpoints, then that gives you a starting place. Like I said before, it’s very often the people with brain injury or even other people outside of brain injury can have a difficult time organizing what they are feeling, so they may have to start off with something being very broad, very vague. It’s not giving you a whole lot of information. But if you can’t enter it with, hey, I’m feeling quite unpleasant right now. What does that emotional charge – we often say emotional charge instead of emotional arousal. People tend to relate to that. The level of energy that you have when you are experiencing that emotion. I’m feeling quite unpleasant and I’m having a high emotional charge or high emotional arousal. This basically puts us in a particular quadrant of this compass. The whole idea of this compass and these anchor points help us navigate from a broad emotional feeling to something more specific.In that quadrant, there are options of what types of emotions that one might expect would go along with feeling unpleasant and highly emotionally charged. For instance, feeling angry or fearful or terrified, these are highly emotionally charged words and typically in the unpleasant quadrant, so to speak. When you think about the compass, when you open up the compass, it’s kind of designed in a particular way to help give people the ability to kind of think about what it is they are feeling and assign a label to it. It gives them the opportunity to do this independently without any kind of guidance or assistance. So you can type in what you think you are feeling or what do you feel in the situation.However, very often, people are either not necessarily going to know when they’re in the situation or they are going to use words that don’t really describe and emotion. It’s kind of funny, because we so often, without even thinking about it, in our day-to-day language, we use the word “I feel” but we don’t use an emotional word. We might say, I feel like this is stupid, or I feel that this is unfair, or I feel like I just want to get away from it all. Even though we use the words “I feel,” all those other words that follow it aren’t true emotions. That’s a common thing that happens.Another problem that is quite common that we see is people would describe their emotions and very vague ways, such as I’m okay, or I’m upset, or I’m fine. When you think about it, it’s a little bit informative, but there is so much more information that is left. If I’m upset, you don’t know if I’m anxious or fearful or angry or terrified. Don’t know. It to be some combination, but there is a lot of information that you can still get from that. The compass will basically provide you with feedback if he used a word that was too vague or you just didn’t know what your feelings were. You can use the compass, and it will guide you through asking you, was this feeling pleasant or unpleasant? And then you get to select a side. It will, to navigate you through. Then it will say, what was your emotional arousal, or what kind of emotional charge did you have? It was a higher or lower? From selecting one place to the next, you’ll get in that quadrant that will give you options to choose from.What’s nice is that it’s designed to help encourage you to think of a breadth of emotions. The other thing is when it comes to most situations, we are not just feeling one emotion at a time. We very often feel multiple things. Honestly, that sometimes can lead to confusion because you are feeling different emotions that may be competing with one another, so that might be difficult. Or you can be feeling one emotion that’s so dominant that it overshadows any other feeling. For instance, a lot of times when people feel angry – and we get that very often after a brain injury, a lot of issues with anger and aggression — that may overshadow any other emotion that might be going on. If all they are paying attention to is the anger, that’s all that’s going to come out in the behavior. But if you actually take the time to think about it and realized that there are other emotions, you may realize that maybe there is a little bit of fear and sadness behind that. Having that additional information is important for your own knowledge as well as to be able to communicate it to other people. So they really understand what you’re going through.The compass encourages people to explore a breadth of emotion they feel for a particular situation. It does this by using a point system. The more emotions that you provide in response to a situation, the more points you get, so you are encouraged to be able to think and really dig deep inside to figure out what you might be feeling.JOSH ANDERSON: I could see how this could really help people in therapy programs, and like you said, be able to tell their emotions a little bit better to someone else. And then probably find better coping mechanisms and better ways to deal with those when those big ones come out.DR. DAWN NEUMANN: Exactly. It really was designed with that in mind, that this wasn’t just an isolated tool or a tool that is used in isolation. It’s really meant to be used in conjunction with other programs. Especially, like you are saying, if somebody is in therapy. Imagine someone in therapy. What are you doing mostly with your therapist, you are talking about your emotions and how did a particular situation make you feel and how did you respond to this. If you go into this therapy not knowing and not recognizing when you have an emotional response or not even knowing how to describe it, then there is this Between you and your therapist and how is the therapist going to be able to address your needs. This, to me, is something that’s absolutely fundamental and being able to succeed in therapy and actually get benefit from therapy.JOSH ANDERSON: Definitely. You talked a lot about a traumatic brain injury and folks using this. But this app is really for anyone?DR. DAWN NEUMANN: Absolutely. Really, anyone who wants to get more emotional intelligence and more emotional insight into what they are feeling, just become more proficient in being able to process what they are feeling, being able to identify that, and being up to label it. That could be anybody from somebody with a traumatic brain injury to autism to schizophrenia to somebody in a job who realizes that emotional intelligence is really important, and I need to be able to be in tune with my feelings so that I can be better in tune with other people’s feelings, my colleagues on my employees. Or a couple who is in distress, who maybe are having some communication challenges in getting through differences of opinion. You kind of get off track and don’t really communicate with your partner what you are truly feeling and what your needs are. Sometimes using like this compass can help ground you and make it less about believing somebody else and more about explaining where you’re coming from and helping your partner understand you.JOSH ANDERSON: I can see how that could be helpful. So many times those couple fights are about the dishes, when they had nothing to do with the dishes. It’s all those underlined things that cause it. You just talking about that, can this help a 17-year-old stepdaughter? Just asking.[LAUGHTER]DR. DAWN NEUMANN: That’s a great question. We haven’t actually looked at that in research, but I think it’s a very valid question. It’s ironic you bring it up, because in one of our research studies in which we were using the emotional compass, our participant said to us — it was the entire program in general, but the compass is a big part of the program. He said, my goodness, where was this program when I was in high school and my emotions were raging and I had no idea what I was feeling or doing? He’s like, every high schooler should go through this!JOSH ANDERSON: I agree. I can remember those angry days and having no idea why. Nothing happened, nothing bad happened, but just being mad for no reason. How much does the emotional compass app cost?DR. DAWN NEUMANN: It’s $3.99. You can find it on the Google play or iTunes store.JOSH ANDERSON: Is that just a one-time fee or is that monthly?DR. DAWN NEUMANN: It’s a one-time fee.JOSH ANDERSON: Very good.DR. DAWN NEUMANN: It’s great. What I was saying before, going back to your question about who can use it, this is something that can be downloaded by people that feel that they need improvement. But this can also be used in conjunction with a therapist. It’s a client is getting psychotherapy, and the therapist wants to use this app in conjunction with the patient, and the patient is okay with that and supportive of that. For five dollars per patient, the therapist can purchase access to the code that links up the patient use it with the emotional Compass, and that data being sent to the clouds of us that the therapist can then see the information, the frequency, the utilization, the emotions that the patient is feeling on a regular basis. Obviously, the has to be with the patient’s permission. All the therapist would have to do is contact CreateAbility and ask for this code that they would then give to the patient to input into their app.JOSH ANDERSON: I could see how that could be helpful for a therapist, especially if you are only seen them once every few weeks. How was your week? They are pretty much only going to tell you what happened the day before, not so much the whole week before. Being able to see where those highs and lows were and how frequent they are, that’s very cool. I could see how that could be helpful for both sides.DR. DAWN NEUMANN: The other thing you get to see — when I was saying to you before, when you open up the app, you have the ability to start off independently putting in your emotions. Or if you are struggling, you need assistance due to compass, it will start guiding you through. The data that gets picked up, you’ll get to see if the person independently entered an emotional word or if they were guided by the compass. At the end, how independent versus how much guidance do they need? Did this change over time?JOSH ANDERSON: What does the future hold for you and for My Emotional Compass?DR. DAWN NEUMANN: Right now we’re in the process of doing some more clinical trial testing with an ongoing study. We are one year into a five-year research study using this. It is being used in conjunction as a complement to a therapeutic program we are providing to our participants. We are really excited about this trial and hopeful for a positive outcome with this compass. Our original trial with a smaller number of subjects showed that, in conjunction with the therapy using the compass, we wound up seeing that people did have better control over their emotions and had more positive feelings. That’s good. We are hopeful for that.Also just apply for additional grant funding, hoping that ultimately this might be something that gets picked up with the military and the DoD with all of the traumatic brain injuries and posttraumatic stress disorder where we feel that this may be quite helpful. That’s some areas that we are looking to go with the compass. Potentially building on the compass. Right now, it’s very streamlined. I think as time goes on, kind of building on things to provide it with more features to make it more helpful for individuals.Emotional compass isn’t the only type of research we have. At the rehab hospital of Indiana, we have a lot of research opportunities to participate in, mostly for people with traumatic brain injuries but also for stroke and spinal cord injuries. If you are interested in finding out what types of research opportunities we have available, you can contact the research department here at 317-329-2380.JOSH ANDERSON: Well we have a little bit of time left, can you tell me a story about someone that My Emotional Compass has helped?DR. DAWN NEUMANN: I guess one of our biggest fans that went through our last trial, she really took to this emotional compass. She is somebody who had a pretty severe traumatic brain injury and had a lot of challenges after her brain injury at a variety of levels, including her emotions. She would describe herself as becoming flooded with emotions. She would get so many emotions all at once, it would just an overwhelming and flooding to her. Ultimately the surface has a lot of anger and aggression. She would fly off the handle very quickly and easily at the drop of a hat in response to any situation. She would always find herself – she would say I’m in the upper left-hand quadrant, meaning it’s the highly unpleasant, highly emotionally arousing situation. She would have all those things. Through working with the compass, she was better able to differentiate her feelings and of explore a wider breadth of emotions. She would challenge herself to get as many emotional responses as possible. She would try to think about, in this situation, what might make me feel more pleasant? Just so she could get on the pleasant side. She would start to make herself think about the situation in a different way that gave her a different perspective and made her feel different emotions and help calm down – or at least, the very minimum, minimize some of the highly arousing – bringing her from a high arousal situation to a low emotional charge, or something that’s more pleasant. She wasn’t just stuck in this one corner. It overall helped her to slow things down and figure out how she felt.I remember her describing this one situation after she finished the program using this compass, which she carries around with her all of the place. It while ago when she first participated, it was on a piece of paper. Now it’s a nice, interactive app. She was going to an event with her mom, and she was all excited, and ultimately realized that she had the wrong day. The place was closed. They weren’t able to go. She told the story like, if this happened prior to this program, to using this compass, I would’ve lost it. I would’ve been so aggravated. She said, instead of doing that, I actually started to think, how can I get on the pleasant side of the compass? She said, well, at least we got to spend some nice quality time together.JOSH ANDERSON: Nice.DR. DAWN NEUMANN: Her mom’s like, who are you?JOSH ANDERSON: That’s awesome. That’s a very awesome. Our guest today has been Dr. Dawn Neumann, PhD. She’s talked about My Emotional Compass. And that’s available on the Google play store and the Apple App Store. Thank you again so much for being on the show.DR. DAWN NEUMANN: Absolutely, my pleasure. Thank you so much for having me.JOSH ANDERSON: Do you have a question about assistive technology? Do you have a suggestion for someone we should interview on Assistive Technology Update? If you do, call our listener line at 317-721-7124, shoot us a note on Twitter @INDATAProject, or check us out on Facebook. Are you looking for a transcript or show notes? Head on over to our website at www.EasterSealsTech.com. Assistive Technology Update is a proud member of the Accessibility Channel. For more shows like this, plus so much more, head over to AccessibilityChannel.com. The opinions expressed by our guests are their own and may or may not reflect those of the INDATA Project, Easter Seals Crossroads, or any of our supporting partners. That was your Assistance Technology Update. I’m Josh Anderson with the INDATA Project at Easter Seals Crossroads in Indiana. Thank you for listening, and we’ll see you next time.***Transcript provided by TJ Cortopassi. For requests and inquiries, contact tjcortopassi@gmail.com***——————————If you have an AT question, leave us a voice mail at: 317-721-7124 or email tech@eastersealscrossroads.orgCheck out our web site: https://www.eastersealstech.comFollow us on Twitter: @INDATAprojectLike us on Facebook: www.Facebook.com/INDATAShare this…TwitterFacebookPinterestLinkedInEmailPrint RelatedIdeas for Assistive Technology Holiday ShoppingDecember 22, 2016In “Apps”ATU422 – Morphic with Gregg VanderheidenJune 28, 2019In “Assistive Technology Update”ATU088 – ATP Credential from RESNA (Carmen DiGiovine, PhD ATP/SMS RET), Apple TV 5.2, Bookshare updates, Accessible Sports, Sound Touch App, Text to 911February 1, 2013In “Assistive Technology Update”last_img read more

InMoment Receives Strategic Growth Investment from Madison Dearborn Partners

first_imgInMoment Receives Strategic Growth Investment from Madison Dearborn Partners MTS Staff WriterMay 16, 2019, 2:02 pmMay 16, 2019 Majority Investment to Accelerate Company’s Growth and Enhance Its Leadership Position as Innovative Provider of Experience Intelligence Former Nielsen Global President John Lewis Appointed as Executive ChairmanInMoment, a leader in customer experience management, announced that it has received a strategic growth investment from funds advised by Madison Dearborn Partners, LLC (“MDP”), a leading private equity firm based in Chicago. MDP has acquired a majority ownership position in InMoment from existing shareholders, with Peterson Partners, an independent investment firm that first invested in InMoment in 2013, retaining a minority ownership position in the company.“The new investment partnership with MDP will accelerate our momentum, and help us achieve our ambition of disrupting the CX market, which has been under served by both metric-heavy and market research led approaches”MDP’s investment serves as a strong endorsement of the company’s vision around the future of feedback. MDP’s sponsorship will enable InMoment to accelerate its growth strategy, which is focused on increasing market adoption and expanding the capabilities of InMoment’s Experience Intelligence (XI) Platform™, as well as continued geographic expansion in the large and growing customer experience and analytics market. The XI Platform is unique in its ability to synthesize disparate information from across an enterprise’s first- and third-party data sources to drive high-value business decisions and foster strong relationships for companies with both customers and employees. Andrew Joiner, InMoment’s CEO, and the rest of the company’s current management team will continue to lead InMoment.“The new investment partnership with MDP will accelerate our momentum, and help us achieve our ambition of disrupting the CX market, which has been under served by both metric-heavy and market research led approaches,” said Joiner. “MDP is the ideal partner for InMoment at this stage in our history – they have a long track record of success across their portfolio and, most importantly, their vision aligns soundly with our own strategic goals.”Marketing Technology News: US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue ReportWith the recent launch of its next generation XI Platform, including the Customer Experience (“CX”), Employee Experience (“EX”), and Market Experience (“MX”) Clouds, InMoment continues to differentiate its offering, which has been lauded by analysts as game-changing in the industry.The company has also expanded significantly, including a larger footprint in North America, Europe and new locations in Asia, and achieved strong growth in market segments such as automotive, energy, retail, hospitality, healthcare, banking and insurance.Scott Pasquini, a Managing Director at MDP, commented: “InMoment’s XI Platform offers the customer experience management sector a truly innovative approach, one that enables companies to seamlessly collect and connect first- and third-party data sources to provide unique insights into the experience and sentiment of their customers. InMoment excels at taking customer understanding beyond the survey, and we are excited to support InMoment’s strong momentum as it continues to deliver best-in-class analytics and services to companies globally.”Concurrent with MDP’s investment, InMoment has appointed John Lewis, former Global President of Nielsen Holdings PLC and current Executive Partner at MDP, as Executive Chairman of the company’s Board of Directors. Lewis is a proven technology executive with extensive experience in the data and analytics market. With a track record of success across a variety of business situations, including with globally scaled businesses and start-ups, Lewis most recently oversaw Nielsen’s global “Buy” business and its ex-North America “Watch” business, leading each of these segments to both accelerated revenue growth and enhanced profitability.Marketing Technology News: Sreekant Lanka Joins iQuanti as Head of Paid Media“MDP’s investment in InMoment represents the culmination of two years of work alongside John Lewis to identify and execute an attractive investment in the customer data and analytics sector,” said Zaid Alsikafi, a Managing Director at MDP and the Co-Head of the firm’s Telecom, Media & Technology Services team. “Our work with John has deepened our conviction that the customer analytics sector will see outsized growth in the coming years as companies look to improve their customers’ experiences to drive both top- and bottom-line growth. We look forward to helping the InMoment team capture the commercial opportunity afforded by delivering transformational analytics to corporate enterprises.”Union Square Advisors acted as exclusive financial advisor to InMoment throughout the transaction and DLA Piper served as its legal counsel. Stifel Nicolaus served as financial advisor to MDP and Kirkland & Ellis LLP provided legal counsel.Marketing Technology News: Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants customer experienceInMomentMadison Dearborn PartnersMarketing TechnologyNewsXI Platform Previous ArticleMuleSoft Sets New Standard for Successful API Strategies With Next Major Release of Anypoint PlatformNext ArticlePeerLogix OTT Data Insights: Game of Thrones New Episodes Provide Significant and Progressive Boost to Streaming Librarylast_img read more

Accelerated Growth Sees Amazon Crowned 2019s BrandZ Top 100 Most Valuable Global

first_imgTechnology 4 -27% Alibaba 5 16% Facebook 8 1 Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand PRNewswireJune 11, 2019, 10:00 pmJune 11, 2019 7 22% Google Technology 10 251.244 McDonald’s 9 6 2 Tencent 2 10 2% 7 1 Technology 130.862 5 130.368 309.527 Rank 2018 Fast Food Visa 309.000 3%center_img 3% Brand Category Technology 8 Consumer Technology Brands Pass the $1 Trillion Brand Value MarkWith little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange.Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to continuously accelerate its brand value growth.Technology companies have led BrandZ’s Top 100 ever since its first global brand value ranking in 2006, when Microsoft took the top spot. Rising in brand value by an impressive 52% year-on-year to $315.5 billion, Amazon moves ahead of Apple (no.2, $309.5 billion) and Google (no.3, $309.0 billion) which both rose by a modest +3% and +2% respectively, to end the technology giants’ 12-year dominance.Marketing Technology News: MultiVu Launches Digital Marketing SuiteIn the Top 10, Facebook remained at no.6 while, for the first time, Alibaba overtook Tencent and became the most valuable Chinese brand, moving up two places to no.7 and growing +16% to $131.2 billion. Tencent dropped three places to no.8, declining by 27% to $130.9 billion year-on-year, in what BrandZ ascribes to a more volatile world; one in which brands must continually anticipate evolving consumer needs and expectations.As other social media platforms face challenges in terms of trust and desirability, Instagram (no.44, $28.2 billion), now with over 1 billion users worldwide, emerged as this year’s fastest riser climbing 47 places with a massive +95% growth in brand value. Lululemon, the yoga-inspired, athletic apparel company was the second fastest riser, stretching to +77% growth year-on-year to $6.92 billion.Other top risers, such as Netflix (+65%, no. 34, $34.3 billion), Amazon (+52%, $315.5 billion) and Uber (+51%, no.53, $24.2 billion) reflect the rapidly changing, technology-driven world in which consumers are placing more value on richer brand experiences.David Roth, CEO of The Store WPP EMEA and Asia and Chairman of BrandZ, says: “The growth in value of this year’s top 100 brands to an all-time high proves the power of investing in brands to deliver superior shareholder value. Behind this headline growth figure lies the success coming from a new phenomenon of ecosystem brand building. We’re seeing a move from individual product and service brands to a new era of highly-disruptive ecosystems. Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future.”Marketing Technology News: Live Data Is Now The Lifeblood For Telco Value CreationThe BrandZ Top 10 Most Valuable Global Brands 2019 -2% Retail 9 3 3 131.246 Payments 25% Microsoft Telecom Providers Rank 2019 Despite the economic uncertainty surrounding the US and China trade tariffs, almost a third of a trillion dollars ($328 billion) of value was added to the BrandZ Top 100 Global ranking over the last year, giving it a combined brand value of $4.7 trillion – roughly the combined GDP of Spain, Korea and Russia.Much of this value is derived from consumer technology brands appearing in the ranking which combined are now worth in excess of $1 trillion. Examples include newcomers Xiaomi (no.74, $19.8 billion), a Chinese mobile handset brand that also uses the Internet of Things (IoT) to connect smart devices and is experiencing rapidly growing demand in countries such as Russia, India and Malaysia. Another Chinese brand, Meituan (no.78, $18.8 billion) is seen as a category-disrupting consumer technology platform offering everything from food delivery, room bookings and ride-hailing to bike rentals. Meanwhile, Uber is leveraging the ecosystem model and expanding into food and other delivery services, while Haier (no.89, $16.3 billion), the world’s largest home appliances and IoT platform is committed to co-creating an open ecosystem brand in the IoT era with its customers and partners.Doreen Wang, Kantar’s Global Head of BrandZ, comments: “Amazon’s phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions. The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints. Using their consumer experience and expertise, these brands are crossing over into the business services sector, creating new opportunities for brand growth. Disruptive ecosystem models are flourishing in regions such as Asia, where consumers are more technology-enabled and where brands are integrating themselves into every aspect of people’s daily lives.”Marketing Technology News: Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot ManagementKey trends highlighted in this year’s BrandZ Global Top 100 study include:Luxury is the fastest growing category (+29%) followed by Retail (+25%), fuelled by the shifting preferences to digital channels from GenY and GenZ consumers.Technology, Finance and Retail categories dominate, accounting for more than two-thirds of the total value of brands.Nine newcomers appear in the Top 100, predominantly driven by Chinese and US technology brands with disruptive business models including Dell Technologies, Xbox, Haier, Meituan and Xiaomi.Asian brands increase their presence with 15 Chinese, three Indian and one Indonesian brand making the ranking among a total of 23 from the region, including LIC and Tata Consultancy Services.A new generation of brands emerge – GenZ brands (created after 1996) are miles ahead in growth rate as they add more value to the ranking per year of existence – almost four times more than brands created in the millennial era of 1977 to 1995. A total of 23 GenZ brands appear in the Top 100 with an average age of 16 years compared to 18 millennial brands averaging 33 years.Sustainable brands – Brand owners are demonstrating the importance of improving and reinforcing consumer perceptions that they are ‘responsible’ through social, environmental and corporate initiatives.China and US trade wars affected the growth of the Top 100 ranking, which slowed to +7% over the last 12 months. Consumer confidence was hit as the trade tariffs impacted several brand categories with Cars, Logistics and Banks suffering most.The BrandZ Top 100 Most Valuable Global Brands report and rankings, and a great deal more brand insight for key regions of the world and 14 market sectors are available online here. The Global report, rankings, charts, articles and more can also be found via the BrandZ app. 158.968 6 4 52% Retail Technology 315.505 Brand value change 177.918 AT&T Amazon 108.375 2% Brand value 2019 ($BN) Apple AmazonBrandZGlobal Brands rankingMarketing Technology NewsNewsStock ExchangeWPP Previous ArticleTIGA Reveals More Births, More Deaths and More Growth in the UK Video Games IndustryNext ArticleVyopta Bolsters Support for Cisco Collaboration and Workplace Transformationlast_img read more

Quantum Cryptography Demystified How It Works in Plain Language

first_img Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. By David Cardinal on March 11, 2019 at 12:08 pm We Now Fully Understand the Bizarre Finale of ‘Friends’ We’ve already covered the basics of quantum computing in our article on How Does Quantum Computing Work, so now it’s time to dive into one of its most publicized applications: quantum cryptography. Quantum cryptography holds both promises and threats for our current cryptographic infrastructure. The most obvious threat is quantum computers could decrypt data that’s been encrypted using many of our current systems. But it also holds the promise of secure communications channels for key distribution. Eventually, using quantum technology, it may even be possible to build entire encryption systems that are considered unbreakable.Quantum Computing Decryption: Looming Crisis Or Another Y2K Blind Panic?Almost all widely used encryption systems rely on keys — typically large, random, numbers that can be used to encrypt or decrypt data. Current encryption packages are most often built using either symmetric or asymmetric keys — many using asymmetric keys to transmit a shared, symmetric key for doing the actual data encryption. Both types of keys would be vulnerable to hacking using quantum computers. Symmetric systems rely on a shared secret key, and cracking the key requires about double the computing work for each additional bit. With that kind of scaling, it’s been possible to keep using larger keys as computers get more powerful. However, by implementing Grover’s algorithm, quantum computers can essentially cut the key length in half — a nearly inconceivable reduction in the amount of time required to crack a key. The good news is that now that we’re aware of the challenge, doubling the key lengths in use should be an excellent defense.Asymmetric systems (like Public Key Infrastructure — PKI) use public/private key pairs that are mathematically generated. In the case of the widely-used RSA family of algorithms, the math is fairly complex. But it’s possible to crack if you can factor a very large number into its two prime number factors. If a key with enough bits is used, this is a nearly intractable problem for conventional computers, but quantum computers can use something called Shor’s algorithm to find the factors much more quickly. A rough estimate of the compute power needed is two qubits per bit length of the key. So a 1,024-bit key would require a quantum computer with 2,048 bits. Experts expect those to be possible within a decade, and some think sooner. Note that today 1,024-bit keys are already considered potentially unsafe, as they can be cracked given enough time on a large computer, but once a quantum computer can handle the task it will take very little time.Much like the situation with the software migration required by Y2K, there are other encryption techniques that aren’t easily cracked with quantum computers. Examples of (non-quantum) encryption systems resistant to quantum attacks include McEliece and NTRUEncrypt. That means the problem is migrating the large number of systems and data already in place to newer ones. Also, like Y2K, it remains to be seen how real, and how widespread, the threat will be, as sufficiently large quantum computers will be expensive when they are finally available. That means they’re unlikely to get used for trying to hack information unless it’s considered extremely valuable. To run all of Shor’s algorithm, a quantum computer also needs to be paired with a powerful conventional computer, which will drive the cost of a key cracking system up even further.Secure Communications Using Quantum Key DistributionWhen you hear the term quantum cryptography, more often than not what is being referred to is Quantum Key Distribution (QKD). QKD doesn’t actually encrypt user data but makes it possible for users to securely distribute keys to each other, which can then be used for subsequent encrypted communication.Whatever encryption system is used, there is almost always some type of private information that must be kept secret. For symmetric key systems, it is shared information in the form of a key, while in asymmetric systems each node has its own secret key while sharing a matching public key. In both cases, there are vulnerabilities when initializing communication. Symmetric key systems often rely on physical sharing of keys — some financial institutions use actual couriers with portable storage devices — to bootstrap. Or they may rely on a connection secured using an asymmetric system to share the encryption key needed for subsequent use. One reason for that is asymmetric systems like Public Key don’t require sending the secret (in this case private keys) over the channel, while symmetric systems are more efficient, and often more secure, for large volumes of data once keys have been exchanged.While QKD isn’t in widespread use, it has been in commercial use in Europe since 2007, and in the US since 2010. For high-value transactions like inter-bank communication and election result transmission, the benefits of QKD are sometimes worth the cost. Another impediment to the wider adoption of QKD is that current systems aren’t interoperable between different vendors. Fortunately, that’s starting to change. In a research effort directed at finding ways to secure the power grid, teams at Oak Ridge and Los Alamos National Laboratories have demonstrated the first successful use of QKD between different implementations. The University of Bristol has also just published research on doing something similar to help secure multi-vendor 5G wireless networks.But What About True Quantum Cryptography?While harder than QKD, it will eventually be possible to encrypt data using quantum computing techniques that are particularly resistant to eavesdropping and various other forms of hacking. The most popular approach currently is the Kak protocol. Essentially it’s a quantum version of the well-known double-lock algorithm, which allows two users to securely exchange data without sharing any keys.The double-lock protocol is remarkably simple. We’ll use common convention, and assume Alice and Bob want to exchange information, without it being modified by an eavesdropper, Eve. They also want to know if anyone is successfully eavesdropping on their communication channel. To do this they trade locks in a three-step process.In Kak’s protocol, Alice and Bob use encryption functions UA and UB as proxies for the physical locks of a traditional two-lock protocol.As the first step, Alice locks her data (in the digital case, encrypts it using a secret key), and sends it to Bob. Bob, in turn, adds his lock (encrypting Alice’s already encrypted data with his own secret key), and sends it back to Alice. Alice removes her lock and sends the result back to Bob. Bob can then remove his lock, and read the original data.This all works really nicely with physical locks and keys, but it’s a little more complex when digital encryption is involved. For the protocol to work, the encryption processes have to be commutative (because the encryptions are applied in the order Alice, Bob, but then Alice needs to be able to remove her encryption before Bob removes his). An example of one possible, and popular, encryption, is multiplying by a large number. So far, so good. But now imagine that Eve is listening. As the data goes back and forth, she will be able to see the data multiplied by Alice’s key, the data multiplied by both keys, and the data multiplied by Bob’s key. From that, she can compute the supposedly secret keys of Alice and Bob.Subhash Kak proposed using certain quantum rotations as a way to create a version of the double-lock protocol that couldn’t be eavesdropped. The rotations he proposed could be applied in either order, but any attempt to listen in by reading out intermediate data would result in corrupted data. Other researchers have continued to evolve the protocol with features to make it even more tamper-resistant, but unlike QKD, there aren’t any commercial implementations yet. While it is going to require much more powerful quantum computers to make true quantum-based encryption a reality, researchers are getting closer.Last fall, a team of Chinese researchers successfully used quantum-entangled photons to create and share one-time pads between a satellite and a ground station in Austria. Encryption using one-time pads is provably secure as long as the pad is not compromised, is random, is used only once, and is longer than the data being transmitted. Quantum technology helps with the first three of these, but its performance is still quite slow. Still, the team was able to encrypt, transmit, and decrypt over 2GB of data using their quantum system.In the meantime, quantum computers can do one simple task that’s important for encryption quite well: They can generate truly random numbers. It’s unlikely ultra-expensive quantum computers will be deployed just for that purpose, but once they’re in use, it will be a useful capability.Now Read:Quantum Computing Can Soon Help Secure the Power GridHow Does Quantum Computing Work?Google Announces ‘Bristlecone’ Quantum Computing Chip[Top Image Credit: iStock, Gauntman1, Museum of Science, Milan, Italy] Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar Quantum Cryptography Demystified: How It Works in Plain Language The Transformation of Daisy Ridley Is Turning Heads The Most Offensive Video Game Characters of All Time 10 Comments 10 Scientifically Proven Side Effects of Growing a Beard Disturbing Things Everyone Willingly Ignores About This PGA Star You Might Also LikePowered By ZergNet Natalie Portman Breaks the Silence on Her MCU Return We Now Understand Why Sean Connery Has Disappeared Tagged In extremetech explainsquantum computingcryptographyquantum cryptographyquantum key distributionpublic key cryptographyqkdasymmetric photographysymmetric cryptography Post a Comment 10 Commentslast_img read more

Apollo 11 at 50 NASA Is Streaming the Landing

first_img We Now Understand How Curt Schilling Blew His Entire Fortune Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASAUpdate (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and 10 PM EST (for the moon walk).Original story below:Fifty years ago yesterday, the Apollo 11 mission took off for the Moon. You can see CBS’s coverage now on YouTube, showcasing not just what happened, but how it happened. It’s the same way you, your parents, or your grandparents saw the event.I am admittedly not much for watching video. I use YouTube almost exclusively for listening to music when I use it at all. But there’s something fascinating about seeing the real-time broadcast, complete with commercials and with breaking news coverage of then-current events happening in… well, not “real-time” obviously, but what real-time looked like 50 years ago. The original launch occurred at 9:32 AM on July 16, 1969, with the later lunar touchdown on July 20. Armstrong actually stepped out on the lunar surface six hours later.Watching the full live stream is fascinating for another reason — it highlights the degree to which both the takeoff and landing were extended, live affairs, carried out over hours with extensive footage. The idea that the moon landing was some kind of hoax carried out by Stanley Kubrick or through some other form of visual effects wizardry has been debunked more times (and from more angles) than I can think of. But one of the better treatments of the topic is by S. G. Collins of Postwar Media.Collins details in the video above why the special effects technology of the 1960s literally wasn’t capable of this kind of feat. Both launches and landings were live broadcasts that went on for hours and were seen by millions of people worldwide. Today, those kinds of issues would be no object for special effects wizards to solve. Fifty years ago, it was an entirely different matter.I hadn’t planned on watching any of the moon landing details this weekend, but after watching some of the Apollo 11 launch broadcast I may change that plan. Seeing the moon landing lift-off sent chills up my spine, grainy video and bad color reproduction be damned. Seeing the Saturn V in action is a joy, blurry video and all.It is unfortunate that the triumph of Apollo 11 and the following Apollo missions remain the last time we have sent humans to another world beyond our own. I do not know if I’ll be around when the 100th anniversary of Apollo rolls around, but I hope that by the time we hit the 75th — and I do hope to be around for that one — we’ll be able to say that we eventually exceeded the achievements of my grandfather’s generation. “We came in peace for all mankind” is too good of a slogan to leave it isolated and alone on the lunar surface. There are further worlds, farther worlds, to explore. Hopefully, one day, we’ll reach them.Now Read:NASA’s Restored Mission Control Shows the Glory Days of the Apollo EraApollo Guidance Computer Restored, Used to Mine BitcoinHow Space Exploration Has Evolved Over the Years 12 Comments We Finally Understand Why ‘Criminal Minds’ Got Canceled By Joel Hruska on July 20, 2019 at 6:27 am Ginny From ‘Harry Potter’ Is 28 and Unrecognizably Gorgeous The Hate for ‘Captain Marvel’ May Never Stop You Might Also LikePowered By ZergNet ‘Mindhunter’ Season 2 Images Introduce Charles Manson and More Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Apollo 11 at 50: NASA Is Streaming the Landing Tagged In sciencespacenasaapollomercuryApollo 11CBSBuzz Aldrinmoon landingGeminiGene KranzNeil Armstrong50th Anniversaryspace programWalter Cronkite Post a Comment 12 Comments J.K. Rowling Confirms a Hermione Theory We Suspected All Along Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous Gamora’s Fate Is Finally Revealed After Tony’s Snap in ‘Endgame’last_img read more

Brooklyn Electric Car Races Add Showroom Stock Cars

first_img New TV Shows That Will Absolutely Get Canceled in 2019 People are Furious ‘Cats’ Star Francesca Hayward Has White Fur ‘Endgame’ Releases Epic Movie Clip 7 Comments You Might Also LikePowered By ZergNet Maisie Williams’ Transformation is Turning Heads Brooklyn Electric Car Races Add Showroom Stock Cars 10 Scientifically Proven Side Effects of Growing a Beard Jim Carrey’s Tragic Life Just Gets Sadder and Sadder The Most Inappropriate Comic Book Characters Ever The Formula E electric car race in Brooklyn this weekend may be the slickest sporting event in the Big Apple this year. It’s a look at the future of auto racing. It’s on the waterfront of the city’s hippest borough, with the Statue of Liberty and Wall Street in the background. Formula E has much of the sophistication of Formula 1 but without the throbbing noise of unmuffled engines and the crowded races that draw in five to 10 times as many people.With the improvement in battery technology, Formula E now runs as a nonstop race without the need to change cars halfway through. And the Saturday and Sunday races are preceded each day by a sedan race (top photo) using nearly identical Jaguar i-Pace electric cars — little modified from what Jaguar dealers sell to the public.In Brooklyn, fans in the grandstand are just a few feet from the racing. In most auto races, being this close means your ears would ring for days afterward.What Is Formula E?Parts of the world are concerned about climate change, emissions and air quality, yadda-yadda. So FIA, the governing body of motorsports, wants to get ahead of the climate curve and promote a form of motorsport that looks toward a cleaner form of racing in the kinds of cars we’ll be — possibly — driving in the near future. That means electric vehicles. Formula E, E for electric, formed five years ago under the umbrella of FIA, the governing body for much of motorsport.Note: Do not confuse FIA, the Fédération Internationale de l’Automobile, which governs world motorsport, with FIFA, the Fédération Internationale de Football Association, the governing body of world futbol/soccer. The difference? One is seen as a bunch of old men, autocratic rules, and a lot of money changing hands whereas the other … uh, never mind. To their credit, FIFA doesn’t have vuvuzelas any more and FIA never did.To the untrained eye, Formula E cars look like open-wheel, combustion-engine Formula 1 race cars — or, for that matter, the Indycar racers that mostly run in the US. They run on the power of lithium-ion battery packs. There was one set of rules for seasons 1-4 and another for the current season 5, which concludes this weekend in the US. Some parts of the car are specified to save costs, such as the kevlar-and-carbon-fiber body, OZ wheels, Michelin tires, the motor, and the McClaren Applied Technologies battery. The power inverter spec is open and so is the race strategy.Reports have the current cars costing about $900,000 to build (€800,000) versus about $445,000 (€400,000) for the first-generation. The current cars develop 335 hp and weigh 900 kg or an Orwellian 1,984 pounds. But there’s no power steering and the drivers’ arms get a workout. They reach 60 mph or 100 kph in about 2.8 seconds, about the same as a Formula 1 racer, but the top speed is way different, about 175 mph (speed governed) versus 235 mph.In seasons 1-4, the battery wouldn’t last the entire race, so drivers swapped to a second car around the halfway point. But no more. This is the paddock at the 2018 Brooklyn ePrix, as Formula E is called, race.No More Changing Horses in MidstreamThe biggest change for season 5 is the bigger battery that allows cars to go the entire distance of the race. Batteries had been 28 kilowatt-hours (kWh), but now for 2018-19 are 54 kWh. The races had been 80-100 kilometers or 50-60 miles, or 33-46 laps depending on the circuit length. Now there is a fixed race time of 45 minutes plus one lap. (Which is roughly what the previous races took.)At roughly the halfway point, drivers used to pull into their teams’ paddock area tents, unbuckle, and step into identical second cars. Except for fans sitting in certain areas of the grandstands (photo above), there was a half-minute where the car was gone from view. For most of the first years, there also had been a mandatory time-in-pits rule of about 30 seconds (depending on the track), so drivers didn’t skimp on properly fastening their safety harnesses. Needing two cars good for only 25 minutes of racing was not good PR for electric vehicles, and that has changed for this current season.How much are 28 kWh and 54 kWh? The original Nissan Leaf had a 24 kWh battery good for about 84 miles. Now the Leaf batteries are 40-62 kWh, rated at 150-226 miles. The Tesla Model 3 has three batteries: 50 kWh (220 miles rated range), 62 kWh (240 miles), or 75 kWh (264 miles). The longest-range Tesla Model S, the 100D, has a 100 kWh battery and, with battery and software enhancements, has raised its EPA range from 335 to 370 miles. The street version of the Jaguar I-Pace has a 90-kWh battery and an EPA range of 234 miles. So even the newer Formula E battery isn’t that big compared with longer range production cars.Much of the battery technology derives from the smaller energy recovery systems in Formula 1 cars that add an extra 160 hp or 120 kW to the 1.5-liter V6 F1 engine’s 700 hp. (F1 cars actually capture energy from the deceleration and from exhaust gas heat.) For more than a decade, Formula 1 has used forms of hybrid power.Drivers say Formula E cars are simpler to drive in many ways than Formula 1 cars. But easier still isn’t easy. The driver continually runs calculations in his or her head about battery consumption and when to charge ahead versus hold back. The driver is backed up by some dozen people in the paddock monitoring race telemetry. The driver gets some, but not all, of the available information. Interestingly, the track signage tells fans — but not the drivers — how much power is left. The goal is to finish with a minimum amount of power left in the batteries.As to whether you should care: The research into battery technology and energy recovery has direct applications for passenger cars; EVs specifically, but also hybrids and plug-in hybrids. Racing is an especially important way to test thermal management of batteries and charging.Formula E halo bar over the driver glows blue (here) when the car is in Attack Mode.Extra Shots of Energy During Formula E RacesIn Formula E, drivers can boost power temporarily. One way is gimmicky, called Fanboost. Formula E fans vote online, up to six days before the race, or during the early stages of the race, for their favorite driver. The five most popular drivers in the voting get an extra five seconds of power that can be used, in one shot, to make a crucial pass in the second half of the race. (It’s unclear if Russian trolls have taken an interest in these elections.) By the rules of Fanboost, you can vote once a day.New for the current season is Attack Mode: It gives every driver an extra 25 kW of power and it must be used during the race. To activate, the driver goes outside the racing line (but still on the track) and — shades of Mario Kart — loses a bit of time in order to gain the attack mode advantage later. The number and duration of Attack Mode activations are announced to the teams an hour before the race, which requires frantic juggling. LEDs built into the “halo bar” over the driver’s head — the roll bar/stiffener in many open wheel cars — indicate the modes. Attack Mode for TV viewers includes a virtual overlay of the activation zone area, much like how first-down markers are shown for US football.The three power levels for current cars are:Base power output (2018-19) – 200 kW / 268 hp.Attack Mode – 225 kW / 302 hp. Halo bar LEDs glow blue.Fanboost – 240-250 kW / 322-335 hp. Halo bar LEDs glow magenta.Bryan Sellers, the lone American in the Jaguar I-Pace eTrophy series, is second in the standings going into the final weekend.Now, a Supporting Race: eTrophyFor the fifth season, a supporting race was added, the Jaguar I-Pace eTrophy for nearly showroom stock sedans (actually, SUVs) prepared by Jaguar Special Vehicle Operations. The races run on the same urban tracks as the Formula E cars. Because every car is a Jaguar, the winning car will be a … Jaguar. It also helps Jaguar build cred for the I-Pace. The I-Pace already won a trifecta of sorts in annual awards: World Car of the Year, World Car Design of the Year, and World Green Car. Not to mention ExtremeTech’s own Car of the Year award.Compared with the Tesla Model S, the I-Pace is happy running lap after lap on a racetrack (as delivered from the factory), where Teslas, until recently, grew wheezy after just a lap or two. Teslas are capable of insanely fast acceleration; just don’t try to do it 10 times in a row.“Electric cars are clearly the way of the future,” says Bryan Sellers, one of the eTrophy drivers. At 36, he has a quarter century of racing experience behind him. You don’t need a driver’s license to race; many drivers start with karting in grade school. He is the first American to win an eTrophy race, winning in Hong Kong in March.Manhattan skyline in the background of the 2018 Formula E race in Brooklyn’s Red Hook section. While this is a “street circuit,” the track is laid out on roads and parking areas of the Brooklyn cruise ship terminal.The Brooklyn Weekend’s RacesThis is the final weekend of the 2018-19 Formula E ePrix and Jaguar eTrophy series, in Brooklyn’s Red Hook waterfront section that is quickly transforming from seedy to you-can’t-afford-it. There will be two races, Saturday and Sunday, with practice, qualifying, and a race each day. You can pay anywhere from $12 for admission to more than $1,000. If you’ve been to other big auto races — the Indianapolis 500 once got 300,000 attendees — Formula E Brooklyn is much more human-scale. Among other things, when a race series is building, everybody goes out of their way to be accessible to fans.Formula E has 11 teams, each with two cars. As automakers recognize the need to promote EVs, and now that a single car and battery goes the entire race, more big names are in the race series, including Audi, BMW (formerly as Andretti Motorsport), Jaguar with Panasonic, Mahindra (big elsewhere), Nissan (previously as Renault). Mercedes-Benz and Porsche join Formula E for the sixth season that begins this fall. All the series needs now is a US-flag automaker.The New York race is unique with not one but two days of racing. It’s the only US stop on the world tour that covers Asia, Africa, Europe, South America, and other parts of North America (Mexico City, but no longer Montreal, Long Beach, or Miami). All are on urban public circuits.Ironically for a sporting event involving motor vehicles, the better way to get to the track is by public transportation rather than driving and parking. Pack sunblock. No need to pack hearing protection: The cars at 80 dB are significantly quieter than Formula 1 cars, although you can then hear hard braking, suspension bounce, the body contact (it’s a narrow track), and the wind whistling over the cars at speed.Now read:2019 Jaguar I-Pace Review: Tesla-Killer EV Is 2018’s Best CarNvidia Built One of the Most Powerful AI Supercomputers in 3 WeeksFiat Chrysler-Renault Merger Points to High Cost of Developing Electric Car Tagged In carsautomobilesautosBMWAudiMercedes-BenzNissanjaguarPorschepanasonicauto racingJaguar i-PaceFormula ERenaultracingFIABrooklynRed HookhipstersFanBoostAndretti Motorsport)MahindraAttack ModeFédération Internationale de l’AutomobileeTrophyBryan SellersStreet racing Post a Comment 7 Comments By Bill Howard on July 11, 2019 at 12:10 pm Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. The Untold Truth of Jane Fosterlast_img read more

How Video Technology Is Changing the Face of the Web

first_imgWhile content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences online using video technology. Moving away from the text-based, static platform designed by members of Generation X, the internet as a delivery platform is finally adapting to the needs and inherent expectations of its younger, more prolific users of Generation Y and Z.The 30+-year-old e-commerce and online marketing systems were designed for desktop computers with large screens and slow processing capabilities, and catered to users with attention spans more robust than many of today’s users. The vast majority of early-stage digital marketers simply used the tactics that worked in the offline world and digitized them to fit on websites. It’s no wonder that banner ads, classifieds, and the odd, high budget commercial were the extent of digital marketing for the past few decades — a time when customer ad recall surveys were about the best ROI metrics marketers had access to.And while the scale of visitors and money changing hands has exponentially increased, the legacy of these marketing tactics lives on in even the biggest e-commerce ecosystems. While visiting a site like Amazon today feels and looks better than it did 10 years ago, it’s still operating on a content model that predates a unified Berlin.The Small Screen Younger buyers have grown up as digital natives, and as a result, are much more aware of the courting tactics brands use online to capture their attention and dollars. Those who have grown up being bombarded by ads and messages their entire lives have adapted by shortening the time they are willing to engage with content and by raising their expectations for engaging media.A majority of the internet is still not optimized for browsing on a smartphone. And yet, the vast majority of e-commerce dollars flows through mobile devices. Sites that have gotten it right, like the most popular social media platforms, engage Gen Z/Y audiences in a way that is customized, compelling and convenient. Social media platforms, especially visually driven ones like Instagram, have become so engaging and sophisticated, shopping on a comparatively lackluster e-commerce platform can feel like a chore. E-commerce and online marketing need an entirely new buyer experience.Recommended : Brightcove and FORA.tv Partnering to Provide Full-Scale Live Video Technology and ProductionThe new rules (and opportunities) of the internet  Digital marketers have found themselves in a situation where complacency is the worst option on the table. Younger generations are influencing both their tastes and preferences on the market, and they have consistently demonstrated and rewarded content that they find valuable and/or engaging. Video content has consistently proven to outperform static text across all markets and mediums, and marketers have been aware of it for years.The problem lies in the perceived barriers that have kept marketers and brands from utilizing video at the scale needed to reach their customers. For many years, producing (quality) video content was something that could only be contracted out to an agency or paid for in-house in an expensive and time-consuming process.The time, cost, and complexity of traditional video production simply are not scalable. And although these barriers are still perceived by many, technological advancements in artificial intelligence and machine learning have been clearing these hurdles for years, allowing access to a simple, affordable, and a scalable video solution.Read More: Video Technology Company Shootsta Secures Partnership with CarroVideofication  Artificial intelligence is rewriting the paradigm of video creation for the entire internet. As counter-intuitive as it may seem, new A.I. algorithms can generate stunningly creative videos from static visual and textual content. A.I. videofication is a process that automatically gathers text and images (think logos and products) and generates short videos that capture shoppers’ attention and allow for a more natural engagement with the site.Videofication doesn’t operate in units of hours and thousands of dollars, but seconds and cents.The new form of content creation simply analyzes what is written in a product description, for example, and uses that data to guide a process that produces a highly polished and effective video.By effectively removing the manual processes involved in producing the most engaging content on the web, videofication is a scalable solution for the new internet’s biggest content challenges. Early adopters are gaining access to personalized videos, quickly adapting or multivariate testing, and a real reason for picky users to engage with them.Already, in videofication’s early stage, we are seeing adoption in a number of industry verticals, from travel experiences, to e-commerce sites and advertising platforms. Small players who adapt to this new way of communicating and reaching audiences have the opportunity to dethrone the leaders who are unwilling to replace their legacy systems of engagement. Right now, it’s truly anyone’s game, and its rules are yours to write.Also Read: DoubleVerify Acquires Digital Video Technology Company, Zentrick AIArtificial IntelligenceContente-commerceGeneration Zonline marketingvideo technologyVideofication Previous ArticlePushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBsNext ArticleTriton Digital Integrates with Google Display & Video 360 How Video Technology Is Changing the Face of the Web Oren BoimanMay 8, 2019, 2:31 pmMay 8, 2019 last_img read more

SDI Marketing Set to Fly High with Launch of New StandAlone Loyalty

first_img kiteNewsSDI MarketingStand-Alone Loyalty Agency Previous ArticleBridging The Privacy Gap In 2019: A Journey To ComplianceNext ArticleExtreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners Geoff Conant to head up the new North American connection and conversion companySDI Marketing announced the launch of kite – an innovative North American agency solution for person-to-person acquisition needs in the financial, retail and telecommunications industries, among others. Originally founded as part of SDI Marketing, an experiential and sports marketing agency, the loyalty business has evolved to explore and expand into new markets and categories across Canada and the U.S.Built on a belief that the world needs more human, kite champions the eradication of “sales teams,” advocating it be replaced with “experience engineers” that build value in the lives of its clients, their customers, and the communities it works in.Marketing Technology News: StarfishETL Partners with PeopleSense, Inc.As part of the announcement, Geoff Conant has been appointed to President of kite, who previously served as Senior Vice President and Partner at SDI. Conant will focus on the growth of the business and introducing new tecuschnologies to meet evolving client needs.“Our business has grown and evolved from being just a sales and acquisition company to being a human connection and relationship agency,” said Geoff Conant, President, kite. “Sales doesn’t have to be a dirty word, and we’re proving it – by investing in human potential through powerful experiences.”Marketing Technology News: Sauce Labs Named Gold Stevie Award Winner for Best Software Development Solution in 2019 American Business AwardsKnown for client strategies deep-rooted in the Science of Emotion™, kite is hyper-focused on curating meaningful, human-based experiences that provide customers what they want. These, in turn, allow kite to encourage long-term, lasting connections – ones that grow as its clients’ capabilities and offerings evolve. With a network of experienced ambassadors that span across North America, kite maintains skill, education and competency at the core of its in-market talent, to ensure that every client’s goal is being communicated by highly trained professionals.Marketing Technology News: New iPad App for Food and Beverage Professionals Takes Menus from Paper to Fully Digital in Less than an Hour SDI Marketing Set to Fly High with Launch of New Stand-Alone Loyalty Agency, kite MTS Staff WriterJune 3, 2019, 7:25 pmJune 3, 2019 last_img read more

Email Verification Company Kickbox Announces Release of New Partner Portal

first_imgEmail Verification Company Kickbox Announces Release of New Partner Portal PRNewswireJune 3, 2019, 3:52 pmJune 3, 2019 Kickbox, a world leader in email address verification trusted by top ESPs and brands since 2014, is announcing the launch of its new Kickbox Partner Portal. Designed with feedback from its long-standing partners, the portal is designed to give brands, agencies, and ESPs the ability to proactively provision and holistically manage Kickbox accounts for their teams and customers, eliminating any friction of traditional onboarding.Marketing Technology News: New iPad App for Food and Beverage Professionals Takes Menus from Paper to Fully Digital in Less than an HourMarketing Democracy, a search consultancy focused on assisting enterprise brands with the ESP RFP and migration process, is among the list of inaugural users of the portal. Its president, Chris Marriott, spoke on the value of the portal for his organization:“The partner portal will allow Marketing Democracy to offer our Clients the opportunity to easily import, verify and export validated email addresses as they migrate from their prior ESP to their new ESP. Even if they are using someone else for email verification, this provides another level of confidence that a brand’s emails will continue to get great inbox placement in the new platform.”Once an account is onboarded, the platform provides organization-level email data insights by identifying deliverable, undeliverable, disposable and risky, and role-based email addresses across multiple accounts for clients or subsidiary companies while maintaining security of email address data.Marketing Technology News: Digital Shadows Reveals a 50% Increase in Exposed Data in One Year“Your contacts are your currency,” says Dan Stevens, CEO of Kickbox. “The health of your email list affects the performance of marketing across the board, but we’ve consistently heard from our long-standing enterprise and agency partners that maintaining sender reputation is much more challenging at scale, with several clients or subsidiary companies to monitor. I’m excited to launch this new portal because it will finally give our partners a single source to visualize and influence list verification data while reducing friction of on-boarding new accounts and monitoring critical email health data across a larger organization.”Marketing Technology News: Lightspeed POS Inc. Announces the Acquisition of Chronogolf Dan StevensemailKickboxNewsonboarding Previous ArticleWorldRemit Raises $175 Million in Series D FundingNext ArticleTechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing Progress with Best Fit Accountslast_img read more

Issuu Launches Adobe InDesign Extension with New Issuu Story Cloud

first_imgIssuu Launches Adobe InDesign Extension with New Issuu Story Cloud Business WireJune 13, 2019, 2:33 pmJune 13, 2019 Adobe InDesignInDesign extensionIssuuIssuu Story CloudJoe HyrkinMarketing TechnologyNews Previous ArticleWibbitz Expands its Product Line to Include Fully Customizable Video Creation Interface for Web Products and Mobile ApplicationsNext ArticleIX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value Integration Offers Creators and Marketers the Ability to Directly Share InDesign Content as Social Media Stories at ScaleIssuu, the world’s largest digital discovery and publishing platform, announced a new digital suite of solutions called the Issuu Story Cloud, which includes an integration with Adobe InDesign. The Issuu Story Cloud is an end-to-end suite of distribution, discovery and monetization solutions, and the InDesign extension allows creators to easily format brand-approved assets directly from InDesign into social media Stories that can be shared across any social platform to maximize reach and marketing capabilities.“The congruent rise in mobile consumption and Stories usage has caused brands to rethink the way they create their content – from marketing materials to catalogues to magazines – and the platforms to which they distribute it,” said Joe Hyrkin, CEO of Issuu. “Until now, taking a Stories idea from concept to publishing for multiple platforms has been time-intensive and often results in many rounds of revisions and approvals. We’re looking forward to seeing how Issuu and InDesign users maximize their new sharing capabilities and improve Story creation and distribution workflows.”Issuu’s Story Cloud extension for Adobe InDesign has made social Story sharing a quick and seamless process for all users, whether they be creatives, marketers, social media managers or designers at established companies or budding startups. InDesign and Issuu users can now upload their InDesign content directly to the Issuu Story Cloud, which automatically transforms the text and image assets into Story formats adaptable for all social platforms.Marketing Technology News: Esri Software Powers Location Intelligence in Microsoft’s Defense System Demonstration“Issuu has made creating and sharing beautiful content an easy process through its extension in Adobe InDesign. We’re excited to see Issuu empowering marketers and brands with the ability to publish on any social platform through InDesign,” said Anubhav Rohatgi, director of product, Adobe InDesign.Issuu’s Story Cloud is comprised of a suite of products that enable brands and creators to transform any type of content (images, animations, articles or ads) into a professional-quality social media Story, share on their favorite social channels and even monetize it. It delivers beautiful spreads and slick scrolls in a variety of formats including online articles, flipbook digital publications, website embeds, GIFS, Instagram Stories and downloadable video stories assets to share on Snapchat Stories, Facebook Stories, Google AMP Stories, Pinterest, Twitter, WhatsApp, Apple News and more.Marketing Technology News: IBM Infuses Db2 with AI to Bring Data Science and Database Management Under One Platform“Bang & Olufsen has been creating innovative and iconic audiovisual design experiences since 1925, and storytelling is key in connecting people to our brand – there are so many stories that we can tell, almost too many! Issuu helps us reach the people we want to engage with our brand content, presenting our editorial with integrity. The Issuu Story Cloud will help further rationalize the decisions we make about our content, enabling storytelling using our brand approved assets and content to a high visual standard without requiring entire production teams,” said Nathaniel Robert Budzinski, global editorial manager, Bang & Olufsen.“The Issuu Story Cloud offers us a seamless process to create and share The Red Bulletin magazine by using Issuu Stories on our site and social channels. This allows us to capture new audiences and increase distribution of our magazine in an exciting and interesting way,” said Andreas Kornhofer, general manager, Red Bull Media House Publishing.Marketing Technology News: Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipientlast_img read more

OneQuarter of Small Businesses Use Influencers to Create Content on Social Media

first_imgThe report provides an overview of how small businesses use the most popular social media platforms in 2019, and shows how small businesses plan to increase or decrease investment in those platforms.Marketing Technology News: Popular Ticketing Platform Ticketbud Announces Integration with SalesforceMore than One-Quarter of Small Businesses Plan to Increase Investment in InstagramMost small businesses (88%) plan to increase their investment in social media, and 28% plan to increase investment in Instagram.Businesses with more than 50 employees are more likely to invest in Instagram than smaller companies. Almost half of millennial small business owners (48%) also plan to invest in Instagram.Instagram may be increasingly popular because its features offer opportunities for direct engagement with users.For example, Instagram quizzes are one way that small businesses can educate audiences about their brand in a fun, interactive way.Rachel Knights, social media coordinator at Imagine Media Consulting, discussed the benefits of an Instagram quiz: “It’s a fun way to get people more engaged with your brand and also get them to learn more about it.”Marketing Technology News: Conagra Brands Puts Consumers at the Center of its Business Transformation with SalesforceMost Small Businesses Will Increase Their Overall Investment in Social Media in 2019Almost all small businesses who invest in social media (88%) will increase that investment in 2019, according to the survey. Social media remains a popular component of small businesses’ digital marketing strategies.Still, 36% of small businesses said they were planning to decrease their investment in social media in 2019, despite the flexible and cost-effective nature of these channels.“If companies are trying to decrease their spending on social media, they probably don’t understand how to use those tools to reach their audience,” said Tim Hemingway, vice president of marketing at Disruptive Advertising.In order to maximize their investment on social media, small businesses must thoroughly research their audience and have an in-depth understanding of the features offered by each platform.Most Small Businesses Still Use FacebookFacebook remains the top social media platform among small businesses – 89% of respondents use Facebook.“Businesses need to appear where their target audience is spending their time online,” said Cydney Hatch, social media manager at Disruptive Advertising. “If you look at a lot of the statistics, Facebook and Instagram are some of the top places people spend a lot of their time online.”Facebook has 2.3 billion monthly active users and sophisticated advertising tools for businesses looking to extend their reach on the platform.Marketing Technology News: SessionM Demonstrates How to Turn Data into Loyalty at Salesforce Connections Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most commonOne-quarter of small businesses (25%) use influencers to create content on their social media channels, according to a new survey from business portfolio website Visual Objects. Influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media and on Instagram in particular.Visual Objects surveyed 529 small businesses and found that the social media platforms small businesses use vary based on company size, age of the business owner, and industry of the business itself. One-Quarter of Small Businesses Use Influencers to Create Content on Social Media, According to Survey PRNewswireJune 20, 2019, 1:17 pmJune 20, 2019 Graph – What Social Media Channels Do Small Businesses Use?center_img Graph – Company Size vs. Social Media Investment Disruptive AdvertisingMarketing TechnologyNewsSocial MediaVisual Objects Previous ArticleSixth Annual MongoDB Innovation Award Winners AnnouncedNext ArticleMarTech Interview with Alan Braun, CEO at Ingagelast_img read more

UiPath Named a Leader in the 2019 Gartner Magic Quadrant for Robotic

first_img GartnerNewsRobotic Process AutomationUiPath Previous ArticleValassis’ Marketing Technology Platform Earns Tech AwardNext ArticleAlluxio Delivers First Data Orchestration Platform Powering Multi-cloud Analytics and AI Positioned highest for its ability to execute and furthest for completeness of visionUiPath, the Robotic Process Automation (RPA) market leader, announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Robotic Process Automation Software”* research report. UiPath was one of 18 vendors evaluated in the first year of this report and placed highest and furthest for ability to execute and completeness of vision, respectively, in the Leaders quadrant.Marketing Technology News: Kochava Expands In APAC RegionAccording to Gartner, “As organizations look for ways to improve operational efficiency and integrate legacy systems with new enterprise applications and digital business, robotic process automation continues to grow its footprint.”“We’re excited to see the attention being paid to RPA,” said Daniel Dines, UiPath co-founder and CEO. “There is real recognition that businesses are investing in RPA to augment and support their workforces with software robots, rapidly accelerating the digital transformation of their entire business, and freeing employees to spend time on more impactful work. UiPath is leading this workforce revolution, driven by our core determination to democratize RPA and deliver on our vision of a robot helping every person.”Marketing Technology News: Norled Sets Sail for Digital Transformation with InforGartner’s RPA Magic Quadrant evaluation was based on UiPath Enterprise RPA platform version 2018.3.1 and UiPath Go!.UiPath Go! is the company’s online marketplace for re-usable RPA and artificial intelligence building blocks.Gartner’s evaluation criteria for completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, and geographic strategy. Criteria for a vendor’s ability to execute includes evaluating the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.Marketing Technology News: New ISG Study Focuses on Digital Business Services UiPath Named a Leader in the 2019 Gartner Magic Quadrant for Robotic Process Automation MTS Staff WriterJuly 11, 2019, 6:38 pmJuly 11, 2019 last_img read more

HireVue Sponsors Demonstrates Ethical AI Innovation at CogX 2019

first_imgChief Technology Officer Loren Larsen to Present on “Talent Identification and Management in the AI Age” and IO Psychologist Tom Cornell will Present on “Algorithmic HR: Insights and Data”HireVue is showcasing its comprehensive AI-driven talent assessment suite and video interviewing solutions at CogX 2019 – the world’s leading AI festival – in King’s Cross, London during 10 – 12 June.HireVue is sponsoring the Future of Work and Education Stage, which will host thought leaders, technology developers, HR professionals, and academics to discuss how AI is shaping how we work and learn and will do so in the near future. Presentations by HireVue include:Loren Larsen, Chief Technology Officer at HireVue will be on stage to discuss Talent Identification and Management in the AI Age: Ethics and Bias, Oh My on 10 June at 10:20 a.m.Tom Cornell, Industrial/Organizational Psychologist will be on stage to discuss Algorithmic HR: Insights and Data on 10 June at 5:00 p.m.Additionally, HireVue is a finalist for the ‘Best AI Product in HR’ at this year’s CogX Innovation Awards. The awards gala will be held on the evening of 10 June, where HireVue’s Loren Larsen will also present the award for ‘Outstanding Achievement in the Field of AI Ethics.’Marketing Technology News: Databricks Accelerates APJ Expansion Following $250 Million Funding Round“CogX has quickly become the most prominent AI event in the calendar year and we’re thrilled to be a part of it. It’s not only an opportunity to showcase the very best in ethical AI innovation, but a critical moment for organizations across multiple sectors to come together to address industry issues and concerns,” said Kevin Parker, Chairman and CEO at HireVue. “We’ve always been committed to setting an example with industry best practices, and the ethical development of AI is one of our core values. We’re looking forward to exploring this further with audiences at CogX.”Marketing Technology News: Blis Expands Into the Netherlands With First HireHireVue has experienced a year of solid growth and significant milestones in the past 12 months, including:Consistent growth of around 30 percent year over yearThe integration of game-based cognitive assessments from MindX, a London-based company that HireVue acquired in May 2018, into its comprehensive video interviewing and pre-hire assessments platformDelivery of its 10 millionth interview worldwide only 18 months after achieving its 5 millionth interviewAchievement of FedRAMP authorization. HireVue also maintains SOC 2 Type 2 and ISO/IEC 27001:2013 certifications.Marketing Technology News: Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance HireVue Sponsors, Demonstrates Ethical AI Innovation at CogX 2019 Business WireJune 10, 2019, 4:54 pmJune 18, 2019 AICogXHireVueKevin ParkerLoren LarsenMarketing TechnologyNews Previous ArticleZype, Video Content Management and Distribution Leader, Wins OTT Exec Company of the YearNext ArticleATX Adds OTT Video Streaming Capabilities to Media Distribution Solutionlast_img read more