Ad Page Losses Mount for BtoB

first_img*Click chart to enlarge Just two of 22 b-to-b media verticals showed ad page increases in the first quarter of 2013, according to the latest ABM BIN report.Though the industry averaged an ad page loss of 9.7 percent year-over-year, the Resources, Environment and Utilities segment grew 6.3 percent, while Travel, Business Conventions and Meetings publications had a 2.3 percent increase. The Automotive and Miscellaneous segments took the biggest hits, each losing more than 20 percent of its ad pages. Ad revenue numbers were kinder. The average industry loss hovered at just over 6 percent, with seven verticals posting gains. Total revenue for the quarter topped $1.7 billion.The 9.7-percent average ad page loss is the worst Q1 performance since 2009—then, pages dropped close to 30 percent in the midst of the recession. Losses slowed in each of the following two first quarters before 2012, when b-to-b publications saw a 7.25-percent decrease. Monthly averages have typically ranged between 9 and 12 percent since then.April’s numbers were also released with the Q1 report. Both ad pages (down 9.2 percent) and sales (down 5.5 percent) continued to fall in the month, but at a slower pace than the first three months of the year.Meanwhile, consumer magazines posted a 4.5-percent loss in ad pages in Q2, according to the first half numbers from PIB. The industry appears to be recovering however, reducing losses in each of the last three quarters.To stay updated on the latest FOLIO: news, become a Facebook fan and follow us on Twitter!last_img read more

BNP wants to issue message for next election

first_imgOpposition Bangladesh Nationalist Party (BNP) will share with people its thinking and plan of actions about the 11th parliamentary elections from a rally in Dhaka on Saturday, party leaders indicate.However, the government, which the BNP says, has reacted to the opposition’s latest unity process, is yet to give permission for the rally either at Suhrawardy Udyan or Naya Paltan in the capital.BNP leaders say the party, if voted to power through a fair election, will establish a good governance and run the country in a democratic manner, instead of pursuing policy of political vengeance.“We will announce our policies from the rally. Our future plan of actions, programmes will be unveiled,” BNP secretary general Mirza Fakhrul Islam Alamgir told a news conference at the party’s Naya Paltan central office in Dhaka Wednesday morning.However, the opposition party leaders discussed with ‘friends’ on whether the BNP alone should organise the rally or under the uimbrella of the 20-party alliance, in which Bangladesh Jamaat-e-Islami is a major component.The issue of Jamaat has suddenly become a talk of the town once the BNP and some of its allies joined the “National Unity Process” led by eminent jurist Kamal Hossain at its 22 September rally in Dhaka.A key figure in the unity process, Jukto Front convenor AQM Badrudozza Chowdhury is unwilling to forge an alliance with Jamaat while his son Mahi B Chowdhury asked the BNP to leave Jamaat.In view of the issues involved and political sensitivity, the BNP has decided in principle to organise the next rally alone, party leaders said.The party is expected to announce at the rally a seven-point demand for free and fair elections.Mirza Fakhrul said they wanted to organise the rally on 27 September but the date was changed as the Dhaka Metropolitan Police (DMP) authorities requested them to organise the rally on 29 September, as it is a holiday.The police, however, is yet to give the permission, althought the BNP applied for it on Monday.Awami League-led 14-party coordinator Mohammad Nasim at a meeting on Tuesday urged their party men to take control of the streets in Dhaka on the day of the BNP’s planned rally.Nasim asked their party men to resist BNP leaders and activists so that they are not able to join the rally.AL joint general secretary Jahangir Kabir Nanak asked the AL men ‘to break the hands and legs” of the BNP activists.Criticising such statements by the AL leaders, Fakhrul said, “We don’t understand where the dispute is.”The BNP has tied itself with National Unity Process partners with the common demand for ensuring free, fair and participatory national elections and bring changes in the future political culture.last_img read more