Ad Page Losses Mount for BtoB

first_img*Click chart to enlarge Just two of 22 b-to-b media verticals showed ad page increases in the first quarter of 2013, according to the latest ABM BIN report.Though the industry averaged an ad page loss of 9.7 percent year-over-year, the Resources, Environment and Utilities segment grew 6.3 percent, while Travel, Business Conventions and Meetings publications had a 2.3 percent increase. The Automotive and Miscellaneous segments took the biggest hits, each losing more than 20 percent of its ad pages. Ad revenue numbers were kinder. The average industry loss hovered at just over 6 percent, with seven verticals posting gains. Total revenue for the quarter topped $1.7 billion.The 9.7-percent average ad page loss is the worst Q1 performance since 2009—then, pages dropped close to 30 percent in the midst of the recession. Losses slowed in each of the following two first quarters before 2012, when b-to-b publications saw a 7.25-percent decrease. Monthly averages have typically ranged between 9 and 12 percent since then.April’s numbers were also released with the Q1 report. Both ad pages (down 9.2 percent) and sales (down 5.5 percent) continued to fall in the month, but at a slower pace than the first three months of the year.Meanwhile, consumer magazines posted a 4.5-percent loss in ad pages in Q2, according to the first half numbers from PIB. The industry appears to be recovering however, reducing losses in each of the last three quarters.To stay updated on the latest FOLIO: news, become a Facebook fan and follow us on Twitter!last_img read more

In Other News Army to Invest 26B in Hawaiian Facilities DOD Offers

first_img Dan Cohen AUTHOR Army installations across Hawaii will receive $2.6 billion in funding over a 32-year period to build and upgrade facilities, reports Pacific Business News. An initial five-year investment of $350 million will address a shortfall in aviation facilities at Wheeler Army Airfield needed to support newly acquired aircraft, including AH-64 Apaches with the 25th Combat Aviation Brigade, as well as improve operations facilities at Schofield Barracks. … DOD has offered to host the proposed NATO Joint Force Command for the Atlantic at its naval facilities in Norfolk, Va. The North Atlantic Council is expected to make a final decision on the location of the new command this summer, according to a press release. … The LRA for the former Naval Station Roosevelt Roads is seeking proposals for a firm to manage the property’s electrical distribution system, and finance, construct and operate a microgrid for the site located on the eastern tip of Puerto Rico. Responses to the RFP are due July 9.Army photo by Kristen Wonglast_img read more

ReImagined Series Is Back With More Unexpected Covers

first_img Twitter ReImagined Is Back With More Covers reimagined-series-back-more-unexpected-covers NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Sep 17, 2018 – 6:01 pm GRAMMY ReImagined Returns With More Covers ReImagined Series Is Back With More Unexpected Covers News Facebook A new group of artists breathe fresh life into their favorite GRAMMY-winning or GRAMMY-nominated songsAna YglesiasGRAMMYs Sep 17, 2018 – 6:05 pm The Recording Academy is coming back with another season of ReImagined, a video series where artists bring a fresh take on classic GRAMMY-winning/nominated songs by their favorite artists – from the Record Of The Year, Song Of The Year, Best Rock Song, Best R&B Song and Best Rap Song categories. NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Sep 18, 2018 – 2:47 pm Shawn James Covers “I Try”: GRAMMY ReImagined The relaunch of the series features six new unexpected covers to be released monthly, kicking off Tues. Sept. 17 with Shawn James. The blues/folk artist brings a passionate folksy cover of Macy Gray’s “I Try,” which won Best Female Pop Vocal Performance at the 43rd GRAMMY Awards.”I chose to cover ‘I Try’ by Macy Gray because of the emotional heaviness of the lyrics,” James shared. “I think that it can relate to most people on some level or another regarding love, loss, addiction and the reaction to dealing with those things. I wanted to reimagine the song with adding a depth of sorrow and darkness to not just the lyrics but also the ambience and delivery of the performance.” Email In the past, singer/songwriter Devon Terrell has soulfully delivered The Weeknd’s “Can’t Feel My Face,” and alt-rock band Our Last Night has jammed out to Sam Smith’s “Stay With Me,” among others.The upcoming list of performances will surely pack another emotive punch and run the gamut of sound. Victory Boyd, the young Central Park singer discovered by Jay-Z, takes on Seal’s “Kiss From A Rose” and Damien Escobar, the “hip-hop violinist,” gives his spin on Paramore’s “Ain’t It Fun,” to name a few.Subscribe to our YouTube channel and visit our video page to watch each ReImagined episode, along with other exclusive content, as it’s released.ReImagined Schedule:Sept. 18: Shawn James, “I Try” by Macy GrayOct. 16: Donna Missal, “Iris” by Goo Goo DollsNov. 13: Kimberly Nichole, “Black Hole Sun” by SoundgardenDec. 11: RuthAnne, “Waterfalls” by TLCJan. 8: Victory Boyd, “Kiss From A Rose” by SealFeb. 5: Damien Escobar, “Ain’t It Fun” by ParamoreRead morelast_img read more

POLICE LOG for September 20 Toilet Paper Lit On Fire At High

first_imgWILMINGTON, MA — Here are highlights from the Wilmington Police Log for Thursday, September 20, 2018:Stephanie N. Tenters (29, Billerica) was issued a summons for Operating A Motor Vehicle With A Suspended or Revoked License and Failure To Notify RMV of Name/Address Change. (1:38pm)Police received report that a small piece of toilet paper was lit on fire in the high school bathroom near the event entrance, causing an odor. No need for fire alarm activation. Toilet paper is out and fire department is aware. (1:54pm)Fire Department responded to rig fire at Benevento Sand & Stone on Salem Street. No injuries noted. (3:19pm)Police placed a 51-year-old Wilmington man in protective custody. He was staggering in the roadway at Main Street and Kirk Street, appearing intoxicated. (6:41pm)Police received report of an erratic operator who almost caused a head-on collision by driving in the wrong lane on Ballardvale Street. Police spoke with operator and gave him a verbal warning for a marked lanes violation. (10:17pm)(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedPOLICE LOG for August 17: Parking & Traffic Issues; Lost Wallet; Brush FireIn “Police Log”POLICE LOG for July 1: Man Arrested For OUI (Drugs); Resident Taps Into & Damages Fire HydrantIn “Police Log”POLICE LOG for August 5: Driver Throws Beer Bottles; Syringe Found; Woburn Man Issued Summons; Texting While DrivingIn “Police Log”last_img read more

STATE REP RACE Prinzivalli Pledges To Opt Out Of Pension System

first_imgTEWKSBURY, MA — Below is a press release from the campaign of 19th Middlesex State Representative candidate Pina Prinzivalli (R-Tewksbury):On Monday, Pina Prinzivalli, the Republican nominee for State Representative in the 19th Middlesex District, announced that she will be opting out of the state pension system when elected, calling it the “Give Back Pledge.”“I’m not running to enrich myself with taxpayer dollars,” said Prinzivalli, a 34 year old career professional who has worked in the private sector since she was a teenager. “I hear a lot of candidates, including my opponent Mr. Robertson, say that they’re running because they want to give back. I can’t think of a better way to give back than by opting out of the pension system. As someone who is getting married at the end of next year and has dreams of becoming a mom, I want to make the district the best place to live, work and raise a family. That’s my priority and commitment to you.”In January, Prinzivalli pledged to never vote herself a pay raise and if there is ever an increase in base salary, Prinzivalli will donate the amount to charity.“It’s the right thing to do and standing up for what is right is what my campaign is all about,” said Prinzivalli. “Whether it’s standing up against the boycott of Dandi-Lyons or committing to voting ‘NO’ on becoming a Sanctuary State, I will be a bold voice for the district on Beacon Hill.”Prinzivalli points to the January, 2017 pay raise vote as the reason why she wanted to run for State Rep. Dave Robertson (D-Tewksbury) was chief of staff for the office that voted for the pay raises.“At the debate, my opponent made it perfectly clear that this is a career for him when he announced that he was against term limits,” said Prinzivalli. “It’s time we send someone from the working class, and not the political class to the State House. I want to be your family’s voice on Beacon Hill and that’s why I’m asking for your vote.”Early voting is underway through November 2. The general election is November 6th.Pina Prinzivalli and The Giving Back” Pledge(NOTE: The above press release is from State Rep. Pina Prinzivalli’s campaign.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedSTATE REP RACE: Voting Records Show Prinzivalli Voted Only Once Before Launching Candidacy; Campaign DisputesIn “Government”STATE REP RACE: Prinzivalli Campaign Declares Debate Victory; Knocks Robertson On Dandi-Lyons & Sanctuary StateIn “Government”STATE REP RACE: Pina Prinzivalli Speaks At Large GOP Rally, Shares Message On TaxesIn “Government”last_img read more

6yearold Indian migrant girl dies of heat stroke while crossing USMexico border

first_imgThe U.S.-Mexico border in Arizona.ReutersA six-year-old girl from India died of heat stroke in Arizona desert while crossing US-Mexico border after her mother left her with other migrants to go in search of water, a medical examiner and U.S. Border Patrol said on Friday.The girl, Gurupreet Kaur, soon to celebrate her seventh birthday, was found by U.S. Border Patrol west of Lukeville, Arizona on Wednesday, when temperatures reached a high of 108 degrees Fahrenheit (42 Celsius), U.S. Border Patrol and the Pima County Office of the Medical Examiner (PCOME) said.The girl’s death, the second recorded fatality of a migrant child this year in Arizona’s southern deserts, highlighted the danger of summer heat as a surge of migrant families, mainly from Central America, cross the U.S.-Mexico border to seek asylum.An increasing number of Indian nationals are entering the United States from Mexico, according to immigration officials. They are among thousands of Africans and Asian migrants making the arduous journey, led by smuggling cartels.The girl and her mother were among a group of five Indian nationals dropped off by smugglers in a remote border area at 10am on Tuesday, 17miles (27km) west of Lukeville, a U.S. border town 50miles (80km) southwest of Tucson.After walking some way, the girl’s mother and another woman went in search of water, leaving her daughter with another woman and her child.”Once they went to look for water they never saw them again,” said U.S. Border Patrol Agent Jesus Vasavilbaso.The mother and the other woman wandered in the rugged Sonoran desert wilderness for 22 hours before being found by a U.S. Border Patrol agent who tracked their footprints.Four hours later, Border Patrol agents found the body of the deceased girl a mile (1.6 km) from the border.Agents tracked the remaining woman and her 8-year-old daughter into Mexico, before the mother and child re-entered the United States and surrendered to Border Patrol.The deceased girl died of hyperthermia and her death was ruled an accident, said Greg Hess, PCOME chief medical officer.Up to May 30, PCOME recorded 58 migrant deaths in southern Arizona, most heat related. It recorded 127 deaths in 2018.Border Patrol blamed Kaur’s death on the smugglers.”This is a senseless death driven by cartels who are profiting from putting lives at risk,” Tucson Chief Patrol Agent Roy Villareal said.Human rights activist Juanita Molina said U.S. border security measures were also partly to blame, along with the exhausted state of Indian child migrants once they reach the border.”They’re trying to unload people in places where they can avoid detection themselves,” Molina, director of Tucson-based Border Action Network, said of smugglers.”For a young child, death can come very quickly,” she added.last_img read more

Wall collapse at Indian wedding kills 24

first_imgMap of India. AFPA wall collapsed during a wedding party in western India, killing 24 people including four children, police said today.Guests had taken shelter from a storm under a tin shack that adjoined the wall when it collapsed late Wednesday, local police officer Anil Tank told AFP.”The wall and a tin shed attached to it at the marriage venue collapsed due to a storm,” said Tank, superintendent of police in Bharatpur, the district of Rajasthan state where the disaster occurred.He said another 26 were injured, 15 of them seriously.The Press Trust of India news agency said there were food stalls set up along the wall for the wedding.Rajasthan is one of India’s most arid states, but suffers frequent dust storms during the hotter months.A heatwave has swept across many parts of India in recent weeks, with temperatures reaching 44 degrees Celsius (111 degrees Fahrenheit) in the capital Delhi.Building collapses are common in India, especially during the annual monsoon season.A massive influx of people to cities in search of jobs and a shortage of cheap housing have fuelled the construction of illegal buildings across the country, often with sub-standard material.Millions also live in dilapidated old buildings that often cave in during heavy rains.last_img read more

BNP wants to issue message for next election

first_imgOpposition Bangladesh Nationalist Party (BNP) will share with people its thinking and plan of actions about the 11th parliamentary elections from a rally in Dhaka on Saturday, party leaders indicate.However, the government, which the BNP says, has reacted to the opposition’s latest unity process, is yet to give permission for the rally either at Suhrawardy Udyan or Naya Paltan in the capital.BNP leaders say the party, if voted to power through a fair election, will establish a good governance and run the country in a democratic manner, instead of pursuing policy of political vengeance.“We will announce our policies from the rally. Our future plan of actions, programmes will be unveiled,” BNP secretary general Mirza Fakhrul Islam Alamgir told a news conference at the party’s Naya Paltan central office in Dhaka Wednesday morning.However, the opposition party leaders discussed with ‘friends’ on whether the BNP alone should organise the rally or under the uimbrella of the 20-party alliance, in which Bangladesh Jamaat-e-Islami is a major component.The issue of Jamaat has suddenly become a talk of the town once the BNP and some of its allies joined the “National Unity Process” led by eminent jurist Kamal Hossain at its 22 September rally in Dhaka.A key figure in the unity process, Jukto Front convenor AQM Badrudozza Chowdhury is unwilling to forge an alliance with Jamaat while his son Mahi B Chowdhury asked the BNP to leave Jamaat.In view of the issues involved and political sensitivity, the BNP has decided in principle to organise the next rally alone, party leaders said.The party is expected to announce at the rally a seven-point demand for free and fair elections.Mirza Fakhrul said they wanted to organise the rally on 27 September but the date was changed as the Dhaka Metropolitan Police (DMP) authorities requested them to organise the rally on 29 September, as it is a holiday.The police, however, is yet to give the permission, althought the BNP applied for it on Monday.Awami League-led 14-party coordinator Mohammad Nasim at a meeting on Tuesday urged their party men to take control of the streets in Dhaka on the day of the BNP’s planned rally.Nasim asked their party men to resist BNP leaders and activists so that they are not able to join the rally.AL joint general secretary Jahangir Kabir Nanak asked the AL men ‘to break the hands and legs” of the BNP activists.Criticising such statements by the AL leaders, Fakhrul said, “We don’t understand where the dispute is.”The BNP has tied itself with National Unity Process partners with the common demand for ensuring free, fair and participatory national elections and bring changes in the future political culture.last_img read more

Lalu Prasad Yadav jailed for 35 yrs in fodder scam case

first_imgLalu Prasad Yadav. IANS file photoIndia’s Rashtriya Janata Dal (RJD) supremo Lalu Prasad on Saturday was sentenced to three and a half years jail in a fodder scam case.Special CBI judge Shivpal Singh announced the sentence after hearing arguments on quantum of sentencing.He also slapped a Rs 5 lakh fine on the former Bihar Chief Minister.The court had on 23 December convicted Lalu Prasad and 15 others in the case relating to the multi-million-rupee scam.last_img

Full genome sequence of Nipah virus discovered

first_imgillustration by Prothom AloA group of scientists discovered the full genome sequence of Nipah virus, isolated from the Pteropus Medius bat samples taken from Bangladesh from January 2011 to April 2014.The discovery also helped the 15 scientists, including three from International Centre for Diarrhoeal Disease Research, Bangladesh (icddr,b), to learn about the bat’s procreation and activity in Bangladesh.The three icddr,b scientists are Ashraful Islam, MZ Rahman and Emily S Gurley.They hoped this discovery would help prevent the spread of the Nipah virus infection and enable creating its vaccine.The scientists published an article, “Isolation and Full-Genome Characterisation of Nipah Viruses from Bats, Bangladesh” in US science journal Emerging Infectious Diseases on 1 January.The researchers are from icddr,b, Singapore Medical School, EcoHealth Alliance in New York, Australian Animal Health Laboratory, University of Guelph in Canada, Stanford University in USA and Johns Hopkins Bloomberg School of Public Health.The World Health Organisation (WHO) considered the infection as a global health priority and has pandemic potential because of its human-to-human transmissibility, wide geographic distribution of bat reservoir species, high case-fatality rate in humans, and lack of available vaccine or therapeutic agents.No vaccine has so far been invented for the disease. Among the infected, 40-75 per cent die, WHO says.Saif Ullah Munshi, professor of virology department at Bangabandhu Sheikh Mujib Medical University (BSMMU) considered the discovery as an important step to invent the vaccine of the virus.“Bats spread the virus while drinking date juice. The disease can spread if people drink that juice. The same can happen if people take fruits eaten by bats,” he told Prothom Alo.Saif Ullah Munshi advised people to drink date juice after boiling it.The virus was first detected in Bangladesh in 2011.According to the Institute of Epidemiology Disease Control and Research (IEDCR) of Bangladesh, 303 people were infected in the past 18 years. Among them, 70 per cent died. The survivors suffer from various nervous system complexities.The disease is recurrently infecting people of neighbouring west Bengal in India. Seventeen victims out of 19 died in Kerala of India, 1800 kilometres west of West Bengal.The researchers say the Pteropus Medius species of bat is the main carrier of Nipah virus in this region of Bangladesh and India.Until now, the infection was identified through polymer-age chain reaction but the scientists could not discover the genome sequencing of the live virus except two instances in Malaysia and Cambodia.The virus was first identified in Sungai Nipah village in 1999 and named after the place. Among the 300 infected, over 100 people died there that year. The virus spread among men through pigs.The Pteropus Medius bats, also known as flying Indian Fox, lives in the Indian subcontinent, Australia, East Africa and Pacific Ocean regions.Ashraful Islam told Prothom Alo, “Pteropus Medius bats are the natural carriers of Nipah virus in Bangladesh. The discovery of the genome sequencing has paved way to the invention of its vaccine. The primary work has already begun.”The researchers collected samples of urine and saliva of the bats from 2,749 spots of the country from January 2011 to April 2014 during the times the disease spread most, between January and April.The samples were analysed at the Australian Animal Health Laboratory. The researchers identified 10 types of Nipah virus from the samples. Their genetic traits resemble around 99.9 per cent.The genetic traits of the virus resemble with those collected from the bats of other places as well. For example, the genetic sequence of the virus of bats from Sylhet and Lakshmipur are almost similar. The distance between the two districts is around 300 kilometres.Professor Haseena Khan at Biochemistry and Molecular Biology department of Dhaka University thinks the continuity of research is very important to create a vaccine of the virus. “The government has to be pro-active in this regard.”*The report, originally appeared in Prothom Alo print edition, has been rewritten in English by Shameem Rezalast_img read more

Bus driver responsible for Shahbagh accident Police

first_imgRoad accident illustration by Prothom AloThe driver of the bus that hit two people to their death in the capital’s Matsya Bhaban intersection on Tuesday morning is responsible for the accident and his claim that the brake had failed is not true, police have said.The Swadhin Parbahan bus was heading to Mawa from Mirpur via Shahbagh. The deceased were hit at the around 7:15am. Two more were also injured in the accident.In primary interrogation, the driver had claimed that the brake of the bus failed after he crossed Shahbageh intersection and moved towards Matsya Bhaban, said Md Jahirul Islam, officer-in-charge of Ramna police station.The driver might have said this for saving himself, the OC said, adding that actually he was running the bus with speed and was fully responsible for the accident.The bus hit six vehicles, including a rickshaw, a car, and a bus while taking a turn.According to witnesses, after the accident the bus hit another bus carrying employees of Bangladesh Atomic Energy Commission as the driver tried to run towrds Gulisthan. Read More:2 killed, 2 injured in city road crashlast_img read more

California shooting kills 3

first_imgPolice in California on Saturday said three people were killed and four were injured in a shooting at a bowling alley near Los Angeles.Sergeant Ronald Harris of the Torrance Police Department confirmed to AFP that officers responded at 11:54 pm on Friday to reports of gunfire at Gable House Bowl.He added all seven victims were male. Three were pronounced dead at the scene, with two others taken to hospital.Witnesses told The Los Angeles Times there had been a fight at the gaming complex.In a tweet posted shortly after midnight, the Torrance Police Department had warned people to “please stay away from the area.”Torrance, a coastal city, is located around 20 miles (32 kilometers) southeast of downtown Los Angeles in the South Bay region.According to health authorities, nearly 40,000 people died in the United States as a result of firearms in 2017 — a figure that includes suicides.last_img read more

10 Things To Know For Thursday

first_img Share Matt Dunham/APPolice secure the area close to the Houses of Parliament in London on Wednesday.RAIDS LEAD TO ARRESTS IN LONDON ATTACKBritish police also believe the knife-wielding assailant, who killed three outside Parliament with his vehicle and weapon, acted alone and was “inspired by international terrorism.”AP: US PROBES BANKING OF EX-TRUMP CAMPAIGN CHIEFU.S. Treasury Department agents have obtained information about offshore financial transactions involving Paul Manafort as part of a federal anti-corruption probe into his work in Eastern Europe, the AP learns.HEALTH BILL HOURS FROM SHOWDOWN VOTEShort of support, Republican leaders look to Trump to close the deal with a crucial bloc of conservatives, the first major legislative test of his young presidency.US DEEPENING INVOLVEMENT VS ISLAMIC STATE GROUP IN SYRIAThe Trump administration authorized an unprecedented American airlift of Arab and Kurdish fighters to the front lines in northern Syria, supported by the first use of U.S. attack helicopters and artillery in the country.WHO’S NEXT TO BE HEARD ON GORSUCH NOMINATIONLawyers, advocacy groups and former colleagues get their say on Trump’s Supreme Court nominee after the judge emerges unscathed from two days of questioning at his confirmation hearing.6,800-TON FERRY EMERGES FROM THE WATERThe salvage effort comes nearly three years after it capsized and sank into violent seas off the South Korean coast, killing more than 300.WHAT GROUP OF OPIOID VICTIMS IS LESS KNOWNCurious children who come across the drugs dropped on the floor or in a bottle with an unsecured cap, and put them in their mouths, where a single pill can be fatal in their small bodies.LESS-EDUCATED MIDDLE-AGE US WHITES DYING YOUNGER THAN OTHERSResearch by two Princeton economists find that the loss of steady middle-income jobs for those with high school degrees or less has triggered broad problems for this group.WHERE THERE’S A GLIMMER OF HOPE IN JAPANFewer Japanese are taking their own lives, a positive sign in a country with one of the world’s highest suicide rates.BLUE JAYS PITCHER LEADS US TO WBC TITLEThe United States routs Puerto Rico 8-0 to win its first World Baseball Classic in four tries behind six hitless innings from Marcus Stroman.last_img read more

Football Closes Drills with Spring Showcase

first_imgAfter 14 spring practices, the first-year head coach will open the final workout of the spring to give fans their first glimpse of the 2019 UofL football team. The practice will last for approximately two hours, with a couple of 11 on 11 scrimmage periods mixed in throughout the workout. Parking lots will open at 2 p.m., followed by gates at 6 p.m. Cardinal Authentic, which is located at Gate 2 on the east side of the stadium, will open at 11 a.m., with many items marked off as high as 50 percent. Story Links LOUISVILE, Ky. – Head coach Scott Satterfield and the University of Louisville football team will close spring football practice with the 2019 Spring Showcase at Cardinal Stadium on March 7 at 7 p.m. Admission is free to the event. Print Friendly Versionlast_img read more

CocaCola Procter Gamble Will Test Hulu Ads for Viewers Who Binge Stream

first_imgMany TV viewers realize they can’t get away from inevitable commercial breaks. Now Hulu thinks it has found a way to overhaul the concept for video-streamers, who no doubt thought they’d escaped such stuff.Starting in the second quarter, Hulu will begin testing new kinds of commercials that surface on its screen whenever users decide to pause their video selection. The company hopes these “pause ads” will offer a new way to get advertising in front of a consumer base that has grown weary of traditional commercial breaks as they grow more accustomed to streaming services that do not run as many pitches as linear TV.If successful, Hulu could connect advertisers to an extremely elusive target: the binge-watcher.“While TV viewing behavior has changed, TV advertising really has not. We have largely been watching the same commercial breaks from the second that TV advertising began,” says Jeremy Helfand, vice president and head of advertising platforms for Hulu, in an interview. “There’s a real opportunity to change that.” Two of Madison Avenue’s top residents will work with the video-streaming outlet to see if viewers will accept the new ads. Coca-Cola, which once used the slogan “the pause that refreshes” to great effect, and Charmin, the Procter & Gamble toilet tissue that offers succor during many breaks in TV viewing, will both take part in Hulu’s effort. The company intends to run “pause ads” for a period of a few months later this year, and hopes it will find out how consumers react to seeing static ad pitches surface as they stop the action at moments of their own choosing.“Charmin is excited to be an official sponsor of the Hulu ‘Pause Ad’ because we know that brands need to reach their audiences at the right time with the right message. When someone pauses their program, it’s presumably because they are ‘going’ – it’s an extremely relevant place for our brand,” said Janette Yauch, Charmin’s brand director, via email. “This is a unique and unexpected ad experience” that can deliver a message ” in a way that is non-disruptive and user-initiated, and we’re glad to be a part of this new innovation.”Hulu has reason to find commercials that its subscribers will embrace. Half of its top 100 selections are consumed via binge-watching, says Helfand, which the company defines as three or more episodes played in a single session. To succeed, he says, commercials need “to be less interruptive and more relevant.”Hulu’s efforts are likely to be scrutinized as more media companies move more decisively into streaming. Walt Disney’s ESPN already has a subscription broadband service and the company is slated to launch a broad streaming outlet with its Pixar, Disney, Marvel and Lucasfilm brands later this year. AT&T’s WarnerMedia is also expected to debut a streaming service in 2019. Comcast’s NBCUniversal intends to launch an ad-supported option in 2020. Comcast, 21st Century Fox, Disney and AT&T are investors in Hulu, with Fox’s stake expected to transfer to Disney when those companies transfer a chunk of Fox’s assets to Disney sometime this year. Hulu has spent months trying to refine the new format. Concerned that users might want to pause a program to rewind, fast-forward, or even change settings on the service, executives opted to wait five seconds between the initial pause and the time a commercial appears on screen, Helfand says. The ads are static, offer only a short message and a small picture, and are delivered on a translucent backing so that content and on-screen prompts remain visible throughout, Helfand says. User surveys found a desire for subtlety and little interest in having a video show up whenever streaming stopped.“You really just have a few moments” to deliver a message before the viewer will follow through on whatever drove the impulse to pause, says the executive. “It’s more like a driving by a billboard, where you need to get out an effective message out very succinctly in a short amount of time.”Hulu has leeway to test commercials that rivals like Amazon and Netflix do not. Hulu offers different subscriptions, with a higher-priced one available to those users who don’t want to watch commercials at all. At present, Netflix does not run ads on its service. Amazon has allowed banner ads to appear on selection screens and run some video commercials during its streaming of “Thursday Night Football.” Both services have allowed product placement in certain series.The company already has bigger ideas for its in-pause pitches. Viewers may tolerate only a short message during breaks, says Helfand, but there could be an opportunity to see if they will interact with the pause and toggle over to a deeper experience that could even include a transaction. Still, Hulu will need to study its new pause before it can really get going to other ideas. Popular on Variety ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more

The right click

first_imgPhotography, as we all know has become indispensable in today’s modern life but sadly this art form has not been talked about and explored in forms beyond its technical format. The evolution of photography right from its early days till now gives us a great insight of innumerable social, economic and emotional paradigms of human existence.Vipin Gaur (fashion photograher) says ‘Every person on this earth is photogenic you just need a right angle to shoot with.’ Rishabh Aggarwal (wedding photographer) feels that it is an art, which cannot be taught by anyone. According to him, ‘It is an inherited art which needs to be discovered.’   Also Read – ‘Playing Jojo was emotionally exhausting’Both photographers work with various trends, forms and technicalities in photography that have seen a meteoric shift over the years but they intrinsically are focused on the humane side of this art form. World Photography Day, 19 August, is the best day to celebrate that thought process. CRY is also organising a photography workshop on 19 August, where children will capture reasons that are keeping them away from school. Leading photographers from Rang-A Delhi based community of artists have joined hands with CRY to showcase the challenges faced by millions of children in India.  Grab your camera and head over. This will surely be a pleasure.WHEN: 19th August, 2013WHERE: Swati, Kanakdurga Basti, R.K Puram, Sector-12, Near Delhi Public Schoollast_img read more

How to Take Advantage of Online Training Tools

first_img How Success Happens Opinions expressed by Entrepreneur contributors are their own. Listen Now Hear from Polar Explorers, ultra marathoners, authors, artists and a range of other unique personalities to better understand the traits that make excellence possible. As options for learning online continue to expand, a growing number of entrepreneurs are using them to keep their staff on the cutting edge. Using tools for online training, including videos, apps, and webinars, rather than sending employees to expensive training seminars or bringing in pricey consultants to train on site, can save startups and growing businesses both money and time.Companies with fewer than 500 employees represent one of the fastest-growing markets for lynda.com, an online learning library with more than 1,450 video courses. “Small businesses are turning to online training for cost, quality, and access reasons,” says Nate Kimmons, vice president of enterprise marketing at lynda.com. “Gone are the days of sending employees off to a two-day, in-person class. Online training serves as a 24/7 resource that the learner can access anytime, anywhere at their own pace from any device. It’s simple to use.”If you are thinking of trying online training, here are five things to consider and examples of tools to get you started.  1. Get specific. One of the advantages of online education is the sheer volume of possibilities. There’s no need to attend a general seminar about Internet marketing if you really just need a specific course about how to create daily deals that people will buy.”Online, we can find training options for very specific and sometimes obscure topics,” says John Walsh, president of Total Mortgage Services in Milford, Conn. “We’ve found that if we can think of it, then someone has put together a video, slides, or a podcast covering it.”Related: Olympic Training Tips for Coaching Employees to GreatnessFor instance, Dave Handmaker, CEO of online printing company Next Day Flyers, says his business has benefited from online training in online marketing from Market Motive. The company offers courses in Internet marketing fundamentals, search engine optimization, analytics, and conversion. Self-paced courses start at $299 and courses with a personalized coach are $3,500 for 12 weeks.2. Allow for flexibility. With face-to-face training, you usually get one chance to soak it all in. But many online programs are on-demand, meaning learners can move at their own pace and watch presentations again and again if needed.”The added flexibility allows everyone to work at his or her own pace and better fit the training into a busy schedule,” Walsh says. “For instance, the technology training that we buy for our developers consists of a series of videos covering a topic. During the videos, the instructor works on a project and our developers follow along, recreating that same project. They’re constantly pausing, rewinding, or replaying the videos. The developers prefer this style of training, and it’s not possible offline.”For a monthly subscription fee of about $50, Treehouse offers unlimited access to more than 650 training videos, including quizzes and challenges, to keep employees updated on everything related to designing and developing programs for the web and mobile devices.3. Go mobile. Online education also allows for flexibility across technology formats. Employees can learn at home, on the job, or anywhere they use their smartphone.Related: How to Build and Manage a Website With Your iPhoneDuring the past year, mobile apps have become more popular, according to Kimmons. For instance, AppSumo offers hundreds of training apps and e-books selected specifically for entrepreneurs, on topics including design, analytics, marketing, advertising and productivity, ranging in price from $10 to about $500.4. Learn from top dogs. The Internet allows for opportunities to learn from those who are true experts in their chosen fields. For example, Walsh says online training allows his technology team to learn from programmers and software engineers who have experience working at Google, Facebook and other cutting-edge companies.For instance, Digital Royalty University (DRU) offers courses in utilizing social media for small business, created and taught by social media experts who have run social media campaigns for major brands like Shaquille O’Neal, the Chicago White Sox and DoubleTree by Hilton. DRU offers a free introductory class on shaping a social media strategy. Other classes on topics such as Facebook, Twitter, and creating an online brand, start at around $40.5. Do your research. Not every online course is worth the money. Chad Grills, co-founder of educational software company Applet Studios, learned that the hard way, when he purchased a large marketing training package and realized it contained very little actionable content.Related: How to Create an E-Mail Marketing Campaign That People Will NoticeTo avoid that disappointment, once you’ve decided which online training works for your company, research your choice. “If I think a training program is really valuable, and comes from a person who I respect, I’ll often contact them with questions to test their customer service, says Grills. “Then, I can make an informed decision. If you can’t get a hold of them or a support associate, that’s a red flag.”You can also try a Google or Twitter search for reviews of the learning program you’re considering, and look for courses that have courses that have some sort of follow up questions or quiz. October 31, 2012 5 min readlast_img read more

Laptop ban protectionism hang over booming air travel industry

first_img CANCUN, Mexico — Air travel is heading for a bumper year, but global airline leaders meeting in Mexico are concerned about the impact of an escalating row over laptop bans and rising protectionism.Although the industry has overcome previous losses to notch up an eighth successive year of profit, the International Air Transport Association (IATA), which groups 275 airlines and meets from June 4-6, is now facing new challenges.The Geneva-based group is at odds with President Donald Trump over efforts to widen a partial U.S. and British security ban on laptops in cabin baggage.It is also worried about what it sees as protectionist rhetoric from Washington and Europe, saying this could temper growth in demand for air travel and freight.“You see that in Europe, you see that in the U.S. … Any barrier to borders, we consider as a threat,” IATA director general Alexandre de Juniac told reporters.IATA said on Thursday that passenger traffic rose 10.7 percent in April, the fastest rate of growth since April 2011.But restrictions on large electronic devices in the cabin, imposed in March on certain flights, were hitting traffic between the Middle East and the United States.Airlines and airports are waiting to see if the United States will extend the restrictions, with the Department of Homeland Security yet to announce a decision.More news:  Sunwing ready to launch Mazatlán-Quebec City direct this winterIATA has proposed more stringent passenger screening as an alternative and has joined European regulators in citing the fire risks of having many lithium-powered devices in the hold.“We recognize the (security) threat, we have no doubt about that, but we doubt the measure,” de Juniac said, adding the U.S. government now seemed in more of a “listening mode”.The IATA conference could hear concerns from Middle East carriers who believe they are unfairly targeted by the ban, with Emirates, Qatar Airways and Turkish Airlines among the most affected by restrictions on U.S.-bound flights from some Middle East and North African airports.U.S. officials have denied targeting any group of airlines or acting over anything other than pressing security concerns.PROFIT TO FALLUnited Airlines’ widely-criticized removal of a passenger from one of its planes and the British Airways computer meltdown over a holiday weekend, which stranded thousands of passengers, have highlighted other challenges the industry faces.“There are elements here that are specific to BA, but if airlines do not transform their operational systems and learn from this, then we could be seeing more such incidents,” Euromonitor travel project manager Nadejda Popova told Reuters.Such incidents emphasize the fine line between operational success and failure in an industry transporting 10 million people a day on razor-thin margins.More news:  Flights cancelled as British Airways hit by computer problemIATA will on Monday update forecasts that suggest the industry’s net profits will fall 16 percent to $29.8 billion this year after peaking in 2016, hit by fuel and labor costs.Although traffic is rising, this is partly driven by cheaper fares. But yields – or average revenue per passenger – look set to stabilize this year, IATA chief economist Brian Pearce said.“Strong volumes don’t necessarily equal strong profitability for the air transport industry, but it’s an encouraging start.”ForwardKeys, which analyses booking reservations, says global long-haul air travel bookings for June, July and August are 6.4 percent ahead of where they were last year.A surge in the popularity of low-cost long-haul travel will also weigh on IATA members, most of whom are national carriers and whose share of global traffic has already been eroded by local budget rivals outside the 72-year-old club.Highlighting the threat to traditional carriers, Norwegian Air Shuttle announced expansion plans from Rome and Iceland’s Wow Air said it would offer one-way fares between Europe and the U.S. from as little as $55. << Previous PostNext Post >> (Additional reporting by Alana Wise; editing by Alexander Smith) By: Victoria Bryan and Tim HepherSource: Reuters Tags: IATAcenter_img Friday, June 2, 2017 Share Laptop ban, protectionism hang over booming air travel industrylast_img read more

Best fares availability with Windstars latest incentives

first_imgTags: Agent Incentives, Sales, Windstar Cruises Share Best fares, availability with Windstar’s latest incentives Thursday, January 24, 2019 Posted bycenter_img SEATTLE — Windstar Cruises says its ‘Beyond Ordinary’ promotion combined with its Star Perks bonus offer the best fares and availability of the year on 2019 and 2020 cruises.Windstar also notes that savings worth up to 20% and free laundry service are included on all sailings 14 days and longer in its popular Star Collector series.The savings event also includes an incentive for guests to enjoy while the cruise is underway. Star Perks give cruisers a choice: up to US$1,000 shipboard credit, free WiFi or free gratuities.Available on hundreds of Windstar sailings worldwide, savings and Star Perks both vary by cruise and destination.The Beyond Ordinary savings are offered on hundreds of cruise departures now through December 2020. Sample event pricing on 2019 cruises starts at $2,999 for 11- and 12-day Alaskan Splendors cruises with numerous summer departure dates between Vancouver and Anchorage featuring Windstar’s Signature Expeditions program headlined by biologist, glaciologist, and scientist Expedition Leaders with lectures on board and expedition field trips launching Zodiacs and kayaks direct from the ship.More news:  CIE Tours launches first-ever River Cruise CollectionRates for seven-day Dreams of Tahiti sailings aboard the 148-passenger Wind Spirit start at $2,599, including an overnight and complimentary beach party on Bora Bora with port calls at six islands total including Tahiti, Moorea, Huahine, Raitea and Taha’a.In Northern Europe Windstar has more than 40 sailings to choose from April through September including an April 26 Star Collector: Iberian Peninsula: A Toast to Beaches, Wine & Castles from Lisbon to Amsterdam starts at $4,499 per person and visits eight countries in 18 days focusing on smaller, less-visited ports such as Agadir, Morocco; Lanzarote, Canary Islands; Porto, Portugal; El Ferrol, Spain for tours to Santiago de Compostela; Cherbourg, France; and Bruges in Belgium.An eight-day Gaelic Explorers voyage on June 20 from Dublin to Edinburgh visits both Ireland and Northern Ireland as well as the remote Isle of Man, Isle of Skye, and Isle of Lewis, wrapping with a chance to spy the elusive Nessie in Loch Ness during a call to Invergordon, Scotland. Prices start at $2,999 per person.More news:  Sunwing offers ultimate package deal ahead of YXU flights to SNU, PUJWindstar’s shipboard credits (SBCs) are good for everything from alcoholic beverages to spa treatments to shore excursions.Cruisers interested in sailing to Alaska and Canada/New England can get up to $1,000 per suite SBC on 2019 voyages. In all other cruise regions guests may select a Star Perk SBC of up to $400. SBC varies based on cabin category:Alaska and Canada/New England: $1,000 SBC per suite ($500 per guest) for Premium Suites (Owner’s, Classic, Bridge Suites); $400 SBC per suite ($200 per guest) for Standard Suites & StateroomsAsia, Northern Europe, the Mediterranean, Greek Isles, the Caribbean, Costa Rica/Panama Canal, Mexico, Trans-Atlantics, Tahiti, the South Pacific, U.S. West Coast: $400 SBC per suite ($200 per guest) for Premium Suites (Owner’s Suite and Classic Suite); $200 SBC per suite ($100 per guest) for Standard Suites & Staterooms Travelweek Group << Previous PostNext Post >>last_img read more

This years IBC will feature a kenote session cele

first_imgThis year’s IBC will feature a kenote session celebrating 100 years of Indian cinema featuring iconic actor Amitabh Bachchan and Bombay Talkies producer Ashi Dua.The IBC Convention Keynote will take place on Friday 13 September at 09:30 in the Forum, at the RAI Amsterdam. This session, titled “100 Years of Indian Cinema: Creative Evolution and Global Markets” will feature what IBC desribes as a star-studded and action-packed review of the brilliant, diverse and extraordinary living history of Indian Cinema.The event marks the 100th anniversary of the release of Dadasheb Phalke’s film Raja Harishchandra.The session, which will be open to all attendees, will be chaired by Mohinder Walia, managing director of Mumbai Media City, India’s largest studio, broadcast, content management and media school facility.Panellists will discuss an industry which today sees 1,000 films released each year and turned in box office receipts of US$2.6 billion (€2 billion) in 2012.“There are certain set perceptions about Indian cinema, beyond Indian shores,” said Bachchan. “The truth is that it is the breadth of styles and genres that makes the Indian cinema industry so vibrant and so culturally exciting. I am delighted to have been invited to take part in IBC 2013, a global event at which we can share our knowledge, our experiences and our enthusiasm with our peers from all around the world.”last_img read more