Bleacher Report.Bleacher Report and Notre Dame announced a “groundbreaking partnership” for social media content on Thursday.From Notre Dame’s release:Bleacher Report, a preeminent next generation content creation company, has reached an agreement with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games during the entire season to create custom content for the program’s national fan base.The collaboration will consist of full behind-the- scenes access to the Notre Dame football team including practice, locker room, game day activities, home and away games, travel, academic classrooms and a wide array of student and campus life. The array of content will include a weekly video feature, Facebook Live streams, short shareable social packages and game day Snapchat takeovers, distributed across Bleacher Report’s website and Team Stream mobile app — reaching more than 250 million users — along with B/R social platforms with an audience of more than 200 million fans.At a press conference this morning, Kelly explained the benefits of partnering with B/R for his program.Brian Kelly on Bleacher Report deal: “This gives us a unique relationship that nobody else has in college football.”— JJ Stankevitz (@JJStankevitz) August 5, 2016Kelly says, flat out, the relationship with Bleacher Report allows them to reach their targeted audience. More so than the Showtime deal.— Mike Vorel (@mikevorel) August 5, 2016As I expected, Kelly says the Bleacher Report media deal requires much less time/effort than the Showtime documentary series did.— Stephen Brooks (@StephenM_Brooks) August 5, 2016Notre Dame did a documentary with SHOWTIME last season. Florida State is doing a similar documentary this season.The Fighting Irish released this video about their partnership with Bleacher Report. The start of something new.@NDFootball x @BleacherReportComing this fall… #BRxND pic.twitter.com/8dbeU1jHvN— Notre Dame Football (@NDFootball) August 4, 2016Notre Dame opens its season on Sunday, Sept. 4 against Texas.