New marketing campaign launched for Brattleboro region

first_imgThe Brattleboro Area Chamber of Commerce today unveiled a first-ever collaborative marketing campaign that might be thought of as “I Love New York!” on a Vermont scale.The campaign’s theme is “The One and Only Brattleboro”—building on the fact that there is only one Brattleboro on earth and on the many unique and original aspects of the history, culture and resources of the Brattleboro area.Chamber executive director Jerry Goldberg announced the campaign at a community briefing at the Robert H. Gibson River Garden, where he also previewed a month-long festival called “Brattleboro’s September Swing into Fall” and the special Labor Day weekend event that will kick off the fall 2010 promotion.While the campaign is intended to bolster and promote the uniqueness of the area, to attract visitors and encourage area residents to sample its many offerings, its timing is also intended as a response to Route 5 construction planned for Brattleboro this summer, and to the lingering effects of the sluggish economy.“The One and Only Brattleboro” will have seasonal taglines, beginning with “Cool & Hot” for the summer season and morphing into “Swing into Fall” in September, with a holiday season tagline in the works. The Chamber will spearhead the campaign with the collaboration of other business groups including Building a Better Brattleboro, the North End Business Association and the West Brattleboro Business Association.The One and Only Brattleboro theme will be featured immediately in media advertisements in such publications as the Boston Globe’s Summer Travel magazine, in Southern Vermont Arts & Living, in the fall issue of Vermont Life, as the cover of the Chamber’s summer/fall guidebook to the area, a banner to be suspended from the façade of the River Garden, on the Chamber’s website, on posters, maps, banners, visitor center displays, a brand-new Facebook page and even a Twitter account.“With our enhanced Web capability, with other social media, and with smart press and advertising—and you have my promise that we will be smart about this! —the Greater Brattleboro name will be out there,” Goldberg said.Throughout the summer, Goldberg said, the principal aim of the campaign will be to attract online inquiries from visitors as well as local people looking for information about area events and attractions. Inquiries will be channeled to the Chamber website, where new content related to the “One and Only” theme has been added.“We want the Chamber site to become a first-stop destination where people can find out what’s going on, what they can do and, especially, to realize how unique and interesting the Brattleboro area really is,” Goldberg said. The website will also direct visitors to other sites for more local information. “This is about catching eyes and ears and about touching hearts.”In September, the “Swing into Fall” theme will kick off with a Labor Day concert at the Latchis Theatre featuring the The Beantown Swing Orchestra (September 4 at 7:30 p.m.) The “big band era” group, heard in Brattleboro last spring at the Brattleboro Retreat’s 175th Anniversary celebration, has been on Goldberg’s mind ever since.“I’d already thought of the September Swing idea and when I heard The Beantown Swing I knew they had to be part of it. I’m delighted they can come back to Brattleboro to perform for us live at the Latchis. And, yes, there will be dancing! Tickets will go on sale later on this summer. Stay tuned.”For the rest of September, Brattleboro will swing into a month-long festival of the arts and culture, with the full array of events and special business promotions included under the big One and Only umbrella.“The Swing campaign will allow us to talk Brattleboro up by promoting events, special business offerings and any and all exciting things going on,” Goldberg said. “September is a great target for some extra marketing, especially to attract visitors, since it’s normally a little slower than the busy summer and fall foliage seasons. We want to change that.”The Chamber has engaged a team of marketing professionals to help coordinate the campaign, including Lynn Barrett of Primetime Concepts Inc., Martin Langeveld of Vernon Marketing Services, Meg McCarthy as graphic designer, and Vermont Technology Partners for website design.“Where else could you enjoy a wide variety of music and performances—from The Beantown Swing Orchestra to acrobatic and juggling workshops, art walks, kids events and puppetry festivals all in a matter of four weeks?” Goldberg asked.Among the September events already or soon to be on the calendar are, in addition to The Beantown Swing concert: Gallery Walk, the River Valley Kids’ Fair, Brattleboro Memorial Hospital’s Touch a Truck event for kids as well its annual Health Fair, the first-ever West B Arts Studio Tour, the Realtors Youth Benefit September golf tournament and its brand new and unique public art promotion featuring mannequins painted by local artists, performances by the Center for Circus Arts, the New England Youth Theatre, Sandglass Theatre’s International Puppetry Festival and end-of-summer performances by the Actors Theater Playhouse. Goldberg said he expected many more items to be added by various venues—including packages from the local hospitality community — before September arrives.Forming part of the Chamber’s presentation was a list of Brattleboro area superlatives — “first” and “only” facts about the area designed to pique the interest of visitors. The list, which will be posted at the Chamber’s website, includes the world’s first and only parade featuring farm animals (Strolling of the Heifers), the world’s largest dairy breed organization (the Holstein Association), and the first gummed postage stamp in America (issued by Brattleboro’s postmaster in 1847).Also listed are Brattleboro’s spots on various lists of superlative places, including the “Top Ten Small Arts Towns in America,” Mother Earth News’s list of “Eight Great Places You’ve Never Heard Of,” and American Style magazine’s Top 25 Cities for Art.Did You Know?Only in the One and Only BrattleboroWhat distinguishes Greater Brattleboro among Vermont communities has to be its singularly unique singularity. Indeed, it’s a town “…you just can’t make up!”Why? Maybe it’s because Brattleboro is home to:… a 1938 combo movie palace and hotel complex (not too many of those around!) that’s done in classic Art Deco style… the first U.S. health facility to provide humane treatment for patients with mental illness by recognizing such as a disease rather than a character flaw… a strain of rodent first found here that is used in labs all over the world because of its unique inability to produce the anti-diurretic hormone vasopressin… an exemplary community-based center for music performance and education… a world-renowned institute that promotes international understanding in over 100 countries worldwide… a Main Street stroll by heifers and other farm animals – our homegrown version of Pamplona’s “running of the bulls”… an organization that has registered every Holstein-Friesian cow in the U.S. for over 125 years… a shingle-style house just north of the town built by the novelist who wrote The Jungle Book in its rooms… echoes of “hippie” communes that dotted the hidden hills back in the 1960s and still influence the town’s character and values… a monthly open gallery experience that’s as much a community happening as art walk… a bunch of plaques that proclaim our prowess as a top arts town, top tourist destination and a town that has to be seen before one dies (it takes all kinds)… no big box stores, unless you count our two supermarkets… the only newspaper in the U.S. founded in 1876 as a campaign paper supporting Samuel J. Tilden in his presidential race against Rutherford B. Hayes)… the largest organ manufacturer in the world whose assembly-line operation inspired Henry Ford when he visited in 1915 to order an organ… a center for circus arts that attracts students from around the world… books, books, books – from the first Bible to be printed in Vermont (in 1812) to the first U.S.-printed copy of the Harry Potter series (in 1997)… the first gummed postage stamp produced and sold in the U.S. (in 1847)… three-count’em-three interstate highway exits and entrances – the smallest town in the U.S. to have that many and the only one with the numbers one, two and three!… a representative town meeting, the only town in Vermont to have one… a theater company that provides professional training in all the theater arts specifically to young people…a world-class ski jump, Olympics-quality… women’s film and literary festivals that are models for others to follow… a local novelist whose crime books document the Greater Brattleboro area’s many fascinating nooks and crannies… one of the first natural foods restaurants in New England… our own coffee roaster, beer brewery, chocolate maker… … … …Source: BACC. BRATTLEBORO, VERMONT—June 29, 2010—last_img read more

Portuguese Man-O-War Stings 2 Kids on Fire Island

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Multiple rare sightings of the Portuguese Man-O-War, a jellyfish-like creature with a highly toxic sting, were reported Tuesday on Fire Island—including two cases in which children were stung, officials said.Suffolk County police said Marine Bureau officers responded to a report of a 4-year-old child stung by one of the poisonous sea creatures known as “Floating Terror” on the beach in Davis Park at 12:17 p.m. and then a 7-year-old child was stung by another near Oak Street in Kismet at 3:08 p.m. Fire Island National Seashore (FINS) rangers also confirmed public reports of Portuguese Man-O-War sightings in Cherry Grove and Fire Island Pines, officials said.“Hopefully it was an isolated incident,” Tracey Krut, executive assistant to Islip Town Supervisor Angie Carpenter, told the Press.The 7-year-old child was on shore at the time, not swimming, when he came in contact with the man-o-war, Krut said. Islip town lifeguards aided the boy along with Kismet Fire Department first responders who helped Suffolk police take the child to Southside Hospital in Bay Shore for treatment. He is expected to make a full recovery, Krut said.Lifeguards put up purple flags indicating dangerous marine wildlife was found in the area and will search the shores to keep swimmers safe, Krut added.RELATED STORY: 6 Hazards to Beware of at Long Island Beaches This Summer“Portuguese Man-O-War can cause a painful sting and visitors should maintain a safe distance,” warned Elizabeth Rogers, Science Communications Park Ranger and spokeswoman for FINS. She added: “This is not a common occurrence on Fire Island.”Portuguese Man-O-War sightings in local waters are unusual since they are usually found in warmer waters in the Caribbean, Pacific and Indian oceans.WNBC-TV first reported the local sighting while reporting on additional incidents in New Jersey. There have also been sightings at Delaware beaches this summer.The last reports of Portuguese Man-O-War washing ashore on Long Island was two years ago in the Hamptons.The creatures are technically a floating colony of organisms that form a pink or purple gas-filled pouch that sails on the surface of the water with numerous tentacles that can grow up to 30-feet or longer, according to the National Oceanic and Atmospheric Administration (NOAA).Aside from an intense, painful sting, contact with its tentacles can also result in welting and blistering, NOAA said. In rare cases, its sting has reportedly proven deadly.Police said they also received a second unconfirmed report of a Portuguese Man-O-War in Kismet on Tuesday, but there were no reported injuries stemming from that call.“Portuguese Man-O’-War are easy to see,” said Grace Kelly-McGovern, spokeswoman for the Suffolk County Department of Health Services. “We advise beach goers to stay away from them when they see them. If you are stung, rinse the affected area with salt water, apply vinegar or a baking soda paste and take a pain killer if needed. If you experience a severe reaction to the sting, seek immediate medical attention.”last_img read more

Lakers power past Heat in NBA Finals opener

first_imgThe Heat, the Eastern Conference fifth seeds who swept the Indiana Pacers before toppling the top-seeded Milwaukee Bucks and the Boston Celtics on the way to the Finals, showed no sign of nerves in an energetic start against the Western Conference top seeds, racing to a 13-point lead midway through the first quarter.But the Lakers inexorably seized control and the Heat’s dream start devolved into a nightmare with key contributors Goran Dragic and Bam Adebayo exiting with injuries and star forward Jimmy Butler hobbled by a twisted ankle.Butler still scored 23 points to lead the Heat, who will try to bounce back in game two on Friday. ‘We came out slow’ Davis and James both said the Lakers need to start stronger in game two, after Miami came out firing.”They came out very hot, we came out slow.”Added James: “I think they smacked us in the mouth, and we got a sense of that.”And so we knew how hard we had to play if we wanted to try to make it a game. From that moment when it was 23-10, we started to play to our capabilities. We started flying around. We started getting defensive stops. We started sharing the ball a lot better offensively and just got into a really good groove.”Caldwell-Pope drained back-to-back three-pointers to trim the deficit to 25-18 and Davis knotted the score 28-28 on a layup off an assist from James before finding reserve Alex Caruso for a three-pointer to end the first with the Lakers up 31-28.Los Angeles continued to pour it on in the second quarter, out-scoring the Heat 34-20 to take a 48-65 lead into the break.Three-pointers from Kyle Kuzma and Rajon Rondo pushed the Lakers’ lead to 37-32 less than two minutes into the second period.Two three-pointers from rookie Tyler Herro briefly saw the Heat lead  43-41 — but the Lakers responded and pulled away courtesy of a 64.7% success rate from three-point range in the first half, when they made 11 of 17 from beyond the arc.Overall the Lakers shot 45.2% from the field and made 15 three-pointers. They out-rebounded the Heat 54-36.After Caldwell-Pope came up with a steal a driving Kuzma found Davis for a dunk that made it 61-48 with 1:15 left in the first half.James made two free throws and Davis threw down a dunk to stretch the Lakers’ lead to 17 after a first half that saw James shaking out a shoulder after colliding on the floor with Jae Crowder in pursuit of a loose ball.But Miami endured worse injury news, with Dragic — the Heat’s leading scorer in the playoffs — exiting at halftime with a left foot injury.Adebayo departed in the third quarter with a left shoulder problem as Butler played on despite twisting his left ankle in the first half.Immediately after the game, Heat coach Erik Spoelstra said he did not yet know the prognosis for Dragic and Adebayo.”Regardless,” he said, “The Lakers set the tenor, the tone, the force, the physicality for the majority of the game.”They just took control and we weren’t able to get it back.”Lakers coach Frank Vogel said his team would attempt to keep applying the same kind of pressure in game two.”This is just one win,” Vogel said. “We’re happy that we got the win, but we’ve got to keep our foot on the gas.” “I felt good,” Davis said. “A little nervous, but when the ball was tipped up, I just went out there and played basketball. This is a moment I’ve waited for my entire career and I want to make sure I take the opportunity, because it doesn’t come around too often.”LeBron James, the fourth player to make a 10th appearance in the NBA Finals, was just shy of a triple double with 25 points, 13 rebounds and nine assists.”We’ve got a lot more work to do,” James said afterwards. “The job is not done. We’re not satisfied winning one game. It’s that simple.”Kentavious Caldwell-Pope added 13 points and Danny Green contributed 11 for the Lakers, who led by as many as 32 points. The Los Angeles Lakers manhandled the Miami Heat 116-98 in game one of the NBA Finals on Wednesday in a dominant start to their quest for a 17th championship.After a 10-year absence from the championship series, the Lakers returned with a vengeance in the NBA’s quarantine bubble in Orlando, Florida.Anthony Davis, in the best-of-seven title series for the first time after years of frustration in New Orleans, scored 34 points to lead the Lakers. Topics :last_img read more