New marketing campaign launched for Brattleboro region

first_imgThe Brattleboro Area Chamber of Commerce today unveiled a first-ever collaborative marketing campaign that might be thought of as “I Love New York!” on a Vermont scale.The campaign’s theme is “The One and Only Brattleboro”—building on the fact that there is only one Brattleboro on earth and on the many unique and original aspects of the history, culture and resources of the Brattleboro area.Chamber executive director Jerry Goldberg announced the campaign at a community briefing at the Robert H. Gibson River Garden, where he also previewed a month-long festival called “Brattleboro’s September Swing into Fall” and the special Labor Day weekend event that will kick off the fall 2010 promotion.While the campaign is intended to bolster and promote the uniqueness of the area, to attract visitors and encourage area residents to sample its many offerings, its timing is also intended as a response to Route 5 construction planned for Brattleboro this summer, and to the lingering effects of the sluggish economy.“The One and Only Brattleboro” will have seasonal taglines, beginning with “Cool & Hot” for the summer season and morphing into “Swing into Fall” in September, with a holiday season tagline in the works. The Chamber will spearhead the campaign with the collaboration of other business groups including Building a Better Brattleboro, the North End Business Association and the West Brattleboro Business Association.The One and Only Brattleboro theme will be featured immediately in media advertisements in such publications as the Boston Globe’s Summer Travel magazine, in Southern Vermont Arts & Living, in the fall issue of Vermont Life, as the cover of the Chamber’s summer/fall guidebook to the area, a banner to be suspended from the façade of the River Garden, on the Chamber’s website, on posters, maps, banners, visitor center displays, a brand-new Facebook page and even a Twitter account.“With our enhanced Web capability, with other social media, and with smart press and advertising—and you have my promise that we will be smart about this! —the Greater Brattleboro name will be out there,” Goldberg said.Throughout the summer, Goldberg said, the principal aim of the campaign will be to attract online inquiries from visitors as well as local people looking for information about area events and attractions. Inquiries will be channeled to the Chamber website, where new content related to the “One and Only” theme has been added.“We want the Chamber site to become a first-stop destination where people can find out what’s going on, what they can do and, especially, to realize how unique and interesting the Brattleboro area really is,” Goldberg said. The website will also direct visitors to other sites for more local information. “This is about catching eyes and ears and about touching hearts.”In September, the “Swing into Fall” theme will kick off with a Labor Day concert at the Latchis Theatre featuring the The Beantown Swing Orchestra (September 4 at 7:30 p.m.) The “big band era” group, heard in Brattleboro last spring at the Brattleboro Retreat’s 175th Anniversary celebration, has been on Goldberg’s mind ever since.“I’d already thought of the September Swing idea and when I heard The Beantown Swing I knew they had to be part of it. I’m delighted they can come back to Brattleboro to perform for us live at the Latchis. And, yes, there will be dancing! Tickets will go on sale later on this summer. Stay tuned.”For the rest of September, Brattleboro will swing into a month-long festival of the arts and culture, with the full array of events and special business promotions included under the big One and Only umbrella.“The Swing campaign will allow us to talk Brattleboro up by promoting events, special business offerings and any and all exciting things going on,” Goldberg said. “September is a great target for some extra marketing, especially to attract visitors, since it’s normally a little slower than the busy summer and fall foliage seasons. We want to change that.”The Chamber has engaged a team of marketing professionals to help coordinate the campaign, including Lynn Barrett of Primetime Concepts Inc., Martin Langeveld of Vernon Marketing Services, Meg McCarthy as graphic designer, and Vermont Technology Partners for website design.“Where else could you enjoy a wide variety of music and performances—from The Beantown Swing Orchestra to acrobatic and juggling workshops, art walks, kids events and puppetry festivals all in a matter of four weeks?” Goldberg asked.Among the September events already or soon to be on the calendar are, in addition to The Beantown Swing concert: Gallery Walk, the River Valley Kids’ Fair, Brattleboro Memorial Hospital’s Touch a Truck event for kids as well its annual Health Fair, the first-ever West B Arts Studio Tour, the Realtors Youth Benefit September golf tournament and its brand new and unique public art promotion featuring mannequins painted by local artists, performances by the Center for Circus Arts, the New England Youth Theatre, Sandglass Theatre’s International Puppetry Festival and end-of-summer performances by the Actors Theater Playhouse. Goldberg said he expected many more items to be added by various venues—including packages from the local hospitality community — before September arrives.Forming part of the Chamber’s presentation was a list of Brattleboro area superlatives — “first” and “only” facts about the area designed to pique the interest of visitors. The list, which will be posted at the Chamber’s website, includes the world’s first and only parade featuring farm animals (Strolling of the Heifers), the world’s largest dairy breed organization (the Holstein Association), and the first gummed postage stamp in America (issued by Brattleboro’s postmaster in 1847).Also listed are Brattleboro’s spots on various lists of superlative places, including the “Top Ten Small Arts Towns in America,” Mother Earth News’s list of “Eight Great Places You’ve Never Heard Of,” and American Style magazine’s Top 25 Cities for Art.Did You Know?Only in the One and Only BrattleboroWhat distinguishes Greater Brattleboro among Vermont communities has to be its singularly unique singularity. Indeed, it’s a town “…you just can’t make up!”Why? Maybe it’s because Brattleboro is home to:… a 1938 combo movie palace and hotel complex (not too many of those around!) that’s done in classic Art Deco style… the first U.S. health facility to provide humane treatment for patients with mental illness by recognizing such as a disease rather than a character flaw… a strain of rodent first found here that is used in labs all over the world because of its unique inability to produce the anti-diurretic hormone vasopressin… an exemplary community-based center for music performance and education… a world-renowned institute that promotes international understanding in over 100 countries worldwide… a Main Street stroll by heifers and other farm animals – our homegrown version of Pamplona’s “running of the bulls”… an organization that has registered every Holstein-Friesian cow in the U.S. for over 125 years… a shingle-style house just north of the town built by the novelist who wrote The Jungle Book in its rooms… echoes of “hippie” communes that dotted the hidden hills back in the 1960s and still influence the town’s character and values… a monthly open gallery experience that’s as much a community happening as art walk… a bunch of plaques that proclaim our prowess as a top arts town, top tourist destination and a town that has to be seen before one dies (it takes all kinds)… no big box stores, unless you count our two supermarkets… the only newspaper in the U.S. founded in 1876 as a campaign paper supporting Samuel J. Tilden in his presidential race against Rutherford B. Hayes)… the largest organ manufacturer in the world whose assembly-line operation inspired Henry Ford when he visited in 1915 to order an organ… a center for circus arts that attracts students from around the world… books, books, books – from the first Bible to be printed in Vermont (in 1812) to the first U.S.-printed copy of the Harry Potter series (in 1997)… the first gummed postage stamp produced and sold in the U.S. (in 1847)… three-count’em-three interstate highway exits and entrances – the smallest town in the U.S. to have that many and the only one with the numbers one, two and three!… a representative town meeting, the only town in Vermont to have one… a theater company that provides professional training in all the theater arts specifically to young people…a world-class ski jump, Olympics-quality… women’s film and literary festivals that are models for others to follow… a local novelist whose crime books document the Greater Brattleboro area’s many fascinating nooks and crannies… one of the first natural foods restaurants in New England… our own coffee roaster, beer brewery, chocolate maker… … … …Source: BACC. BRATTLEBORO, VERMONT—June 29, 2010—last_img read more

October 1, 2005 News and Notes

first_img October 1, 2005 News & Notes October 1, 2005 News and Notes News and Notes Steven J. Brodie of Carlton Fields was elected for a one-year term as secretary of the University of Miami Citizens Board. Additionally, Brodie was appointed chair of the Greater Miami Jewish Federation’s Jewish Community Relations Council. Thomas R. Bopp of Fowler White Boggs Banker in Tampa was re-elected to the board of directors of the Hillsborough County Bar Association. Hodgson Russ in Boca Raton received the Carol S. Know Family-Friendly Employer Award from the Capital District Women’s Bar Association. Ravi Seepersad of Fowler White Boggs Banker in St. Petersburg was appointed to the executive committee of the INDUOS Chamber of Commerce. Joel C. Zwemer and Brad Gould of Dean, Mead, Minton & Zwemer in Ft. Pierce assumed posts at the St. Lucie County Bar Association. Zwemer was installed as president and Gould was elected treasurer for 2005-2006. Jamie Billotte Moses of Fisher, Rushmer, Werrenrath, Dickson, Talley & Dunlap in Orlando was elected secretary of the Orange County Bar Association. David W. Henry of Allen, Dyer, Doppelt, Milbrath & Gilchrist was a featured speaker at the Florida Association of Independent Agents convention in Orlando. Henry presented “The Retail Agent’s Guide to Successfully Using the Wholesale Market.” Addtionally, Henry presented “Advertising Injury and Insuring Intellectual Property” to the MAIA in Mackinac Island, Michigan. Stanley M. Fisher of Budish & Solomon was the recipient of the Lifetime Achievement Award from the Northern District of Ohio Chapter of the Federal Bar Association. Andrew C. Greenberg of Carlton Fields spoke at a panel discussion of the implications of the Supreme Court decisions in MGM vs. Grokster, “Interpreting Grokster: Protecting Copyright in the Age of Peer-to-Peer” at the U.S. Capitol Building. Larry Kunin spoke on “Simplifying Complex IT Litigation with Triers of Fact” at the 2005 International IT Law Conference in Los Angeles. Jose D. Sosa of Arnstein & Lehr in West Palm Beach was honored with a Leadership Spotlight by the Defense Research Institute’s Young Lawyer Committee. Rep. Jeffrey D. Kottkamp, R-Cape Coral, of Morgan & Morgan in Ft. Myers was awarded an honorary gavel by the Florida Association of County Judges. Kottkamp also received the “Legislative Leadership Award” from the Academy of Florida Trial Lawyers. Avery A. Dial of Ft. Lauderdale was appointed to the City of Ft. Lauderdale Community Services Board by the Ft. Lauderdale City Commission. John W. Merting of Pensacola, chair of the Southeastern Admiralty Law Institute, presided at the institute’s three-day annual educational seminar in Atlanta. Merting also spoke to the Admiralty Law Section of the Association of Trial Lawyers of America at their Annual Convention in Toronto, Canada. He presented a paper on Medicare set-asides. Gail Leverett Parenti of Parenti, Falk, Waas, Hernandez & Cortina had the article “Hospital Liability for Uninsured Physicians: Bad Dream or Reality?” published in the Trial Advocate Quarterly. Mike Eidson of Colson Hicks Eidson in Coral Gables was elected president-elect of the Association of Trial Lawyers of America. Carlton Fields received the “Friend of FAWL” award from the Miami-Dade Chapter of the Florida Association for Women Lawyers. Stephen G. Charpentier of Childress and Charpentier in Melbourne was sworn in as president of the Brevard County Bar Association. D. David Keller of Bunnell, Woulfe, Kirschbaum, Keller, McIntyre & Gregoire in Ft. Lauderdale spoke to the Federation of Defense and Corporate Counsel at its annual meeting in San Diego. Keller’s topic was “Legal Malpractice: An Overview and Current Trends.” C. Richard Nail of GrayRobinson in Lakeland served as a faculty member for The Florida Bar’s Matrimonial Trial Advocacy Seminar. Fisher & Phillips in Ft. Lauderdale received an award of appreciation from the Daniel D. Cantor Senior Center in Tamarac for its pro bono work on behalf of the social service organization. Steven F. Befera of Peterson Bernard in Miami-Dade County was elected treasurer of the Dade County Bar Association. Brian S. Behar of Behar, Gutt & Glazer was elected to the board of governors of the Commercial Law League of America. Gerald I. Kornreich of Kornreich & Terraferma was awarded the Richard Milstein Award of Excellence by the Dade County Bar Association Put Something Back Program. Nathaniel L. Doliner of Carlton Fields in Tampa participated as a panelist on a program titled “Cross Border Strategic Alliances” at the American Bar Association annual meeting in Chicago. Beth J. Leahy of Walton, Lantaff, Schroeder & Carson was a featured speaker at the 2005 Florida Risk and Insurance Management Society Conference in Naples. Her topic was “Your Employees: Your Best Asset — Your Biggest Liability, or When is an Employer Liable for the Acts of its Employees, and When is an Employer Liable to an Employee for His Injuries?” Bradley G. Harper was appointed to the board of governors for Leadership Palm Beach County and will serve a two-year term. Lee B. Gordon was elected co-chair of the 2005 American Heart Association Palm Beach Heart Auction. Christine D. Hanley of West Palm Beach presented “Fair Pay, Fair Play: An Employer’s Guide to Understanding the Fair Labor Standards Act” to the Human Resource Association of Broward County and the Greater Miami Society for Human Resource Management. Lewis F. Collins, Jr., of Butler Pappas in Tampa will serve as president of the Federation of Defense & Corporate Counsel. Lincoln Connolly of Rossman, Baumberger, Reboso & Spier in Miami was elected as a director of the Young Lawyers’ Section of the Academy of Florida Trial Lawyers. Denise L. Wheeler of Fowler White Boggs Banker in Ft. Myers was elected vice president of the Lee County Association for Women Lawyers. Michael Elsberry of Lowndes, Drosdick, Doster, Kantor & Reed was appointed to the attorney advisory committee to the Middle District of Florida Historical Committee by Chief Judge Patricia Fawsett. Additionally, Leslie Armstrong and Lauren Heatwole of Lowndes, Drosdick, Doster, Kantor & Reed co-chaired the OCBA/Young Lawyers Section Law Clerk Reception. Joseph W. Hatchett of Akerman Senterfitt has been inducted into the National Bar Association Hall of Fame. Reginald J. Mitchell was elected chair of the National Bar Association’s Civil Rights Section at their 80th Annual Convention in Orlando. Nina M. LaFleur of Stutsman & Thames was elected president of the Jacksonville Bankruptcy Bar Association. Jon Crowder of Peak Rhythms, Inc., presented a program titled “Group Empowerment Drumming Programs in the Corporate World” to the annual International Academy of Management Meeting in Hawaii. Hal Kantor of Lowndes, Drosdick, Doster, Kantor & Reed in Orlando was named vice chair of United Arts. Joan Nelson Hook of New Port Richey was a co-presenter at the 18th annual Florida State Guardianship Association conference in Miami. Hook and Richard Milstein presented a program highlighting recommendations for the organization’s Wingspan program and addressed national guardianship standards. Stacey Mullins of Lavalle, Brown, Ronan and Mullins served as a faculty member on “ATLA’s Trial Advocacy College: Depositions” in Denver. Andrew Chapin of Lowndes, Drosdick, Doster, Kantor & Reed was appointed to the steering committee for Count Me In! Count Me In!, an initiative of the Foundation for Orange County Public Schools in partnership with the UCF Metropolitan Center for Regional Studies. Morey Raiskin of Lowndes, Drosdick, Doster, Kantor & Reed spoke on “Wage and Hour Issues” at the Florida Restaurant Association’s Legislative Update in July. Mark P. Buell of Schropp, Buell & Elligett in Tampa was awarded the Michael A. Fogarty Memorial In the Trenches Award, recognizing excellence in civil litigation. Miranda Fitzgerald of Lowndes, Drosdick, Doster, Kantor & Reed moderated a panel of land use experts in a four-hour session on the new growth management law that took effect on July 1. Jorge Luis Lopez of Steel Hector & Davis and Francisco J. Cerezo of Tew Cardenas were named board members of Carlos Albizu University. Lopez was named chair. Rebecca Harrison Steele was elected to the board of directors for the Florida Association for Women Lawyers and will serve as public relations officer. John VonLangen of Lowndes, Drosdick, Doster, Kantor & Reed received a letter of recognition for exceptional pro bono service in 2004 from the Supreme Court of Florida. Elizabeth “Liz” Hernandez of Coral Gables has been selected as president-elect of the Florida Municipal Attorneys Association. Jack R. Reiter of Adorno & Yoss spoke at The Florida Bar Appellate Practice Section’s seminar “Preservation of Error” in Tampa. Gary Khutorsky of Stephens, Lynn, Klein, LaCava, Hoffman & Puya in Miami presented “An In-Depth Analysis of Insurance Coverage Options In Florida” for NBI seminars. Daniel P. Mitchell of GrayRobinson in Tampa was honored by the Florida Defense Lawyers Association with their continuing legal education award during their annual meeting. Submissions to the News and Notes and On the Move may be e-mailed to Melinda Melendez at Mmelendez@flabar.org.last_img read more